Why hoop earrings are the ultimate accessory

Why hoop earrings are the ultimate accessory

They’ve been around since the dawn of time and are just as classic as a pair of pearl studs. Just with more attitude.

Piercing is the oldest form of body modification. To prove that assertion, we have studied – not literally – what archaeologists have discovered in the disinterred graves of men and women from the world’s most ancient empires. Apparently, people from all corners of the world have been piercing their noses and ear lobes for thousands of years. Ear piercing is still the most common form of body modification – and new lobes get pierced by the minute.

The whole point of earrings – and jewellery in general – is to add more beauty to a face. The hoop does exactly that. It’s a classic model that has been around forever. Still, its reputation isn’t as stainless as the earrings themselves. 

The eternal trend-setter Brigitte Bardot loves hoop earrings and was often swaying a pair of fist-sized rings in her youth. As with most other garments and accessories loved by the icon, the hoop earrings too developed into a wardrobe (more accurately: jewellery box) mainstay. Although Bardot symbolised the glamorous and plush lifestyle of 50s, 60s, and 70s Riviera, the hoop earrings went on to cater as an it-accessory in less extravagant sub cultures and environments.

In the 70s they were adopted by punks – who chose between safety pins and hoops – as well as disco divas at Studio 54. Later, female r’n’b and hip hop stars of the 90s and 00s wore the earrings to further promote their musical and personal style. It’s thanks to strong, cool and fashion-forward women like Janet Jackson, J-Lo and Nelly Furtado that the earrings gained reputation as a symbol of fierceness and strength. 

Hoop earrings are like pearl studs with attitude, and like hoop aficionados from Lana Del Rey to Kim Kardashian, we love them too. 

Celebrate the timeless hoops by browsing through our selected favourites below. If you can’t get enough of earrings, check out our featured fashion story with all the best styles available at H&M now.



The hoop earrings are modelled by Lara Mullen (Premier Management). Lok Lau (CLM) did her hair and Anya De Tobon (Link Details) worked her makeup magic.

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