Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data.
We therefore have a policy setting out how your personal data will be processed and protected.
Who is the controller of your personal data?
The Swedish company, H&M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.
Where do we store your data?
The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.
For transfers outside the EEA, H&M will use Standard Contractual
Clauses and Privacy Shield as safeguards for countries without
adequacy decision from the European Commission.
Who access your data?
Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group.
The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company.
Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.
What is the legal ground for processing?
For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is staturtory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequenses if you choose not to.
What are your rights?
Right to access:
You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.
Right to portability:
Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.
Right to rectification:
You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed.
If you have a H&M account or Club membership you can edit your
personal data under your account and membership pages.
Right to erasure:
You have the right to erase any personal data processed by H&M at any time except for the following situations
*you have an ongoing matter with Customer Service
*you have an open order which has not yet been shipped or partially shipped
*you have an unsettled debt with H&M, regardless of the payment method
*if you are suspected or have misused our services within the last four years
*your debt has been sold to a third party within the last three years or one year for deceased customers
*your credit application has been rejected within the last three months
*if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules
Your right to object to processing based on legitimate interest:
You have the right to object to processing of your personal data that is based on H&M legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.
Your right to object to direct marketing:
You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.
You can opt out from direct marketing by the following means:
* following the instruction in each marketing mails
* by editing the settings of your H&M account
Right to restriction:
You have the right to request that H&M restricts the process of your personal data under the following circumstances:
*if you object to a processing based H&M legitimate
interest, H&M shall restrict all processing of such data pending
the verification of the legitimate interest.
*if you have claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
*if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
*if H&M no longer needs the personal data but it is required for your to make of defending legal claims.
Right to complain with a supervisory Authority:
If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.
Controller of personal data
H & M Hennes & Mauritz AB GBC
Mäster Samuelsgatan 46
106 38 Stockholm
Telephone: +46 (0)8 796 55 00
Fax: +46 (0)8 24 80 78
Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556070-1715
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556070171501
Data Protection Officer: firstname.lastname@example.org
Please read our full Privacy