Tokyo meets Seoul in the new Asia Keys collection

Explore the otherworldly fashion of streetwear, inspired by the streets of Tokyo and Seoul.

H&M is once again back with a limited-edition Asia Keys collection. Quirky silhouettes and an experimental spirit, meant to play with perception, characterize this season’s drop. 


The styling is about freestyle mix-and-matching statement pieces.  A black dress clashes with a white net dress, and is mismatched with a tartan oversized shirt.  


Uniquely ubiquitous – colourful pompoms give Minnie Mouse a new fashion edge.


A manifesto of freedom of expression and unity, the slogan “HUMANITY UNITED” is printed on a sportswear-influenced, oversized hoodie. 


Street romance – a flower-printed t-shirt is an unexpected but perfect partner to a pair of washed-out jeans. 


Skate nostalgia reinvented in a constructed and fitted silhouette. The bomber jacket is one of the collection’s statement pieces. 


Play with words for a new fashion attitude. 



THE TEAM

Creative Direction: Fan Jiang

Photographer: Liu Wen

Make up: Wang Qian

Hair: Ze Nan

Models: Wei Xiaohan, Huang Siqi, Zhang Zhongyu

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