Tokyo meets Seoul in the new Asia Keys collection
Explore the otherworldly fashion of streetwear, inspired by the streets of Tokyo and Seoul.
H&M is once again back with a limited-edition Asia Keys collection. Quirky silhouettes and an experimental spirit, meant to play with perception, characterize this season’s drop.
The styling is about freestyle mix-and-matching statement pieces. A black dress clashes with a white net dress, and is mismatched with a tartan oversized shirt.
Uniquely ubiquitous – colourful pompoms give Minnie Mouse a new fashion edge.
A manifesto of freedom of expression and unity, the slogan “HUMANITY UNITED” is printed on a sportswear-influenced, oversized hoodie.
Street romance – a flower-printed t-shirt is an unexpected but perfect partner to a pair of washed-out jeans.
Skate nostalgia reinvented in a constructed and fitted silhouette. The bomber jacket is one of the collection’s statement pieces.
Play with words for a new fashion attitude.
Creative Direction: Fan Jiang
Photographer: Liu Wen
Make up: Wang Qian
Hair: Ze Nan
Models: Wei Xiaohan, Huang Siqi, Zhang Zhongyu