A new look for classic jeans. Extra volume, head-to-toe denim and shredded layers create an urban, modern style.

Renowned stylist Robert Rydberg is one of the creative forces behind Contributor Magazine, together with photographer Magnus Magnusson. For H&M Life, their concept “What we are wearing tomorrow” offers a new and playful take on current trends.
Our models are Emma L, Ellinor Arveryd, Astrid Ericsson & Axel Greve. Hair by Kalle Eklund and makeup by Jeanette Törnqvist.

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