Exclusive premiere – Tony Bennett and Lady Gaga
Tony Bennett and Lady Gaga sing It Don’t Mean A Thing (If It Ain’t Got That Swing) for the H&M Holiday campaign. See the exclusive premiere!
Glitz, glamour, supermodels and superstars. Director Johan Renck and his team were inspired by the 1940’s Big Band Era when creating the concept for the H&M Holiday commercial – a perfect setting for the campaign with stars Tony Bennett and Lady Gaga, who sing It Don’t Mean A Thing (If It Ain’t Got That Swing) from their number one album Cheek To Cheek.
The extended version of the commercial makes its debut here on H&M Life.
“The mood is one of festive celebration shot through with a strong sense of fashion and an underlying humour. It is intriguing, curious, exuberant, audacious, and filled with wonder,” says director Johan Renck.