See what happens to your wardrobe rejects
Leave your unwanted clothes at H&M to make sure they get new life. Just bring it!
Do you ever wonder what happens to the clothes you drop in H&M’s
garment collecting boxes? In the new campaign film Bring It, the brand
gives you a peek into one of the sorting and recycling plants where
your wardrobe rejects meet their maker (more accurately: their
re-maker). Once your old and unwanted clothes enter the garment
collecting initiative, they are either resold as second-hand clothing,
reused at another capacity, or recycled to become new products or
textile fibres.
In the four years since launching the
initiative, H&M has collected over 40,000 tonnes of unwanted
textiles and garments. Three years ago the brand introduced its first
Close the Loop collection, which consisted of items partly made out of
recycled textiles that had been collected through the
initiative.
This spring, H&M is going one step further and has created two
items – one denim skirt and one pair of jeans – entirely re-made from
used denim. The items are sold in limited edition and exclusively
online.
With garment collecting and textile recycling,
H&M aims to work towards a change in the way fashion is made and
enjoyed today – essentially making sure no garments end up in
landfills. To do this, the brand needs your help. So watch the
campaign film above, then gather your broken, stained or for other
reasons unwanted clothes and bring them to your nearest H&M store.
Just bring it!
Read more about garment collecting here.
THIS IS GARMENT COLLECTING
When you leave your unwanted garments or textiles – regardless
of condition or brand – at any H&M store, H&M’s partner
company I:CO will collect them and sort them into different categories:
• RE-WEAR: The garment can be worn again and is sold as second-hand.
• RE-USE: The garment will be turned into other products, such as cleaning cloths.
• RECYCLE: The garment can be turned into textile fibres, used for things like insulation material or new yarn for future products.
• UPCYCLING/REMAKE: The garment can be upcycled and used to produce
a new product of similar or greater value.