What it means to be #ladylike
Watch the campaign film set to redefine the word femininity.
“Ladylike [ˈleɪdɪlʌɪk]: Appropriate for or typical of a well-bred, decorous woman or girl.”
According to H&M, the dictionary definition of the term ladylike is both old and outdated. This month, the brand introduces a new set of words to define what proper ladylike behaviour could be; bad-ass, independent, free-willed, entertaining, opinionated and off-beat.
To debut the term’s alternative meaning, a group of strong women – including Lauren Hutton, Jillian Hervey, Hari Nef and Adwoa Aboah – display different types of ladylike behaviour, accompanied by a new version of Tom Jones’ classic hit song She’s a Lady. Press play to see the empowering campaign film!