Moffy is teaming up with M.I.A and H&M for World Recycle Week.
MEET MOFFY – A MODEL STUDENT
Moffy first made waves by landing the cover of Pop magazine on her first fashion shoot, and nowadays, you’ll find the model juggling music videos with M.I.A. and Russian literature.
It’s not often that a model walks into her first fashion shoot and lands the cover of a major magazine. But in 2013, that’s what exactly happened to Moffy. A newsworthy story, for sure, but the internet was also set alight by the fact the brunette had strabismus – crossed eyes, in other words – and promptly signed to Storm Models, the agency that also discovered Kate Moss.
Since then, Moffy has juggled modelling with her BA in Russian and French at University College London, and will soon feature M.I.A.’s music video for World Recycle Week with H&M. For the London-born model, recycling is an important initiative (“If you have a whole lot of old clothes that you don’t want, it shouldn’t even be a question.”) and such a simple act.
We recently caught up with Moffy over a cup of hot chocolate to talk about the industry today and what the future has in store for her.
CAN YOU TELL US HOW YOU ENDED UP ON THE COVER OF POP?
”I knew the photographer [Tyrone Lebon] through his girlfriend, and I think he was bored of just shooting models, so he asked me if I fancied [being photographed]. I had no idea about fashion, or what Pop was, so I said yes.”
If you have a whole lot of old clothes that you don’t want, it shouldn’t even be a question.
MOFFY ON RECYCLING YOUR CLOTHES.
DID YOU ENJOY THAT FIRST MODELLING GIG?
”Yes, but it was quite surreal. Looking back on it, I was completely untouched by fashion. It sounds ridiculous – it’s not like I’m ruined now [laughs] – but back then, I was really innocent. I was like, “Cool, but this is a bit silly, isn’t it?””
YOU WERE LATER CAST IN HOOD BY AIR’S AMAZING FIRST PRESENTATION IN
PARIS, WHICH TOOK PLACE IN AN ABANDONED HIGH-RISE OFFICE AT
”That was really cool. There were lots of transgender people, and it felt really inclusive. I really liked that. It’s nice that some designers are making an effort and open to other ideas.”
LIKE CHALLENGING BEAUTY NORMS? THERE HAS OBVIOUSLY BEEN A LOT OF
PRESS FOCUSING ON YOUR STRABISMUS.
”Yes, I know, but I don’t feel like a victim at all. I don’t feel like, ’Poor me, no one wants me in their show.’ And I’m not like, ’I have a lazy eye, it’s my thing.’ So that there’s this big deal being made about the fact that I’ve got a lazy eye – but I still manage to be a model and that’s good for me – is a bit silly because, apart from anything else, [the lazy eye] hasn’t actually had a negative effect on my life. People have larger problems!”
DO YOU THINK THE INDUSTRY IS KIND OF PROJECTING THEIR OWN GUILT
ABOUT THE LACK OF DIVERSITY?
”Yes, that’s what I mean. I feel like [the focus on the lazy eye] says more about them than it does me, really. On the other hand, if I’ve made other people who are insecure about little ’flaws’ feel somehow empowered, then that’s great.”
IF YOU HAD A WISH LIST, WHICH PHOTOGRAPHERS WOULD YOU WANT TO WORK
”I love Ryan McGinley. I fancy him so much! I always see all these pictures of him, his boyfriend and their dog snuggled up in bed, and it looks like they’re having such a nice time.”
WHERE DO YOU SEE YOURSELF IN FIVE YEARS? WILL YOU DO ANY
POST-GRADUATE STUDIES, FOR INSTANCE?
”Yes, definitely. I’m trying to decide if I should do a law conversion or continue with Russian. I’ll also keep modelling and just see what happens, but it does come second to my studies. Because I definitely want to stay a student for as long as possible [laughs].”
Moffy is one of the stars in M.I.A.’s new music video for World Recycle Week.