2012's winner Loreen took minimalism to the Eurovision, Getty Images.
Eurovision style moments
Down the years, the Eurovision Song Contest has been the platform for music, bravado and some serious – plus questionable – style. We count down our favourite Eurovision fashion moments.
10. CELINE DION, SWITZERLAND, 1988
Representing Switzerland, Céline Dion found early fame in 1988 when she won the contest with Ne partez pas sans moi. A voluminous skirt suit and a poodle perm helped her look the perfect late 1980s part.
9. JEDWARD, IRELAND, 2011
After a turn on the UK X Factor in 2008, Jedward took the stage for Ireland in 2011. The identical twins had a striking look, topped with heavy shoulder pads and their matching blonde quiffs. Unfortunately, style couldn’t save them, and the pair came in 8th overall.
8. VERKA SERDUCHKA, UKRAINE, 2007
Representing Ukraine at the 2007 contest, comedian and singer Verka Serduchka’s song combined German, English, Ukrainian and Russian – all performed in a shapely silver costume complete with large star-shaped hat. Verka came second that year.
7. RUSLANA, UKRAINE, 2004
Multi-talented pop star Ruslana won 2004’s contest for Ukraine with Wild Dances, looking like she stepped out of Game of Thrones in a revealing leather outfit. The song became a hit across Europe and raven-haired Ruslana seized the moment to follow her dreams, even sitting as an MP in the Ukraine for a year.
6. LORDI, FINLAND, 2006
2006’s surprise winner came in the form of Finnish entry Lordi, who topped the poll with Hard Rock Hallelujah in full monstrous regalia. Terrifying latex masks and costumes designed by band leader Mr Lordi helped make the band the least likely Eurovision stars in the contest’s history.
5. LOREEN, SWEDEN, 2012
Winning 2012’s contest for Sweden with the dance song Euphoria, Loreen proved that to make an impact, there’s no need for sparkle and kitsch. All you need is a jumpsuit, a printed robe, bare feet – all the better for dancing – and a distinctive fringe. In Eurovision, that counts as minimalism.
4. DANA INTERNATIONAL, ISRAEL, 1998
Dana International’s song Diva won the 1998 contest and generated controversy on the way – as the first trans person to win, she brought the issue to Europe’s attention, all while performing with elegance and grace in a striking floor-length sparkly dress fit for a diva.
3. CONCHITA WURST, AUSTRIA, 2014
Picking up where Dana International left off, Austria’s entry Conchita Wurst – also known as Tom Neuwirth – won in 2014 with Rise Like a Phoenix. Wurst, Neuwirth’s alter ego takes the stage in show-stopping sparkles, a perfect blow-out and that astonishing full beard.
2. BUCKS FIZZ, UNITED KINGDOM, 1981
It might be the definitive Eurovision style moment – as Bucks Fizz performed Making Your Mind Up, the act’s two boys rip off the two girls’ skirts as part of their coordinated dance, revealing… shorter skirts! The dance worked, and Bucks Fizz topped the polls, winning the contest for the UK.
1. ABBA, SWEDEN, 1974
ABBA stormed onto the international scene in 1974 with Waterloo, their winning entry for Sweden. In silver platform shoes, shiny blue culottes, spangles and beads, this marked a fashion first for Eurovision. After ABBA, style became an essential part of any serious entry in the contest.