The Chanel S/S 2015 show – one of the biggest fashion stories of the year, All Over Press

The Chanel S/S 2015 show – one of the biggest fashion stories of the year, All Over Press

The 10 biggest fashion stories of the year

Fashion’s capacity to shock and surprise us seems to get bigger every year, and sometimes it seems there’s a new scandal every week. Here are our ten favourite style stories of 2014.

Pharrell Williams and the oversized Buffalo hat, Getty Images.

10. PHARRELL'S HAT
Who would have thought a simple hat could garner so many column inches? Surely not Pharrell, who donned the ridiculously oversized Vivienne Westwood Buffalo hat to the Grammys in January. Cue memes, parodies and even its own Twitter account, getting the year off to a reasonably outrageous start.

Jeremy Scott at Moschino, All Over Press.

9. JEREMY SCOTT TAKES OVER AT MOSCHINO
Fast fashion took on a new dimension in February, when American designer Jeremy Scott took the reins at Moschino. A collection riffing on clubwear, SpongeBob SquarePants and McDonald’s iconography followed, to the delight of fast food fans and fashionistas alike.

Rihanna at the CFDA Awards, Getty Images.

8. RIHANNA GOES “NUDE”-ISH
Rihanna was born to shock the rest of us out of complacency with her hardcore approach to self-expression, and this peaked at June’s CFDA Awards, when she wore a barely-there dress by Adam Selman that was composed of “just fishnet and crystals and a couple of fingers crossed,” according to the designer responsible for the scandalous dress itself.

Nicolas Ghesquière for Louis Vuitton, All Over Press.

7. NICOLAS GHESQUIERE LANDS AT LOUIS VUITTON
The eyes of the fashion world were on a courtyard in the Louvre in March, when renowned designer Nicolas Ghesquière showed his debut collection for Louis Vuitton. This meeting of masterminds was a new chapter for both designer and house, and the result was a stupendous collection of futurist 1970s-inspired looks. As Ghesquière wrote in the show notes: “Today is a new day.”

Gemma Ward takes the catwalk for Prada, All Over Press.

6. THE RETURN OF THE SUPERMODEL
It’s a new dawn for the supermodel. After years of favouring anonymous beauty over household names, the big-name girls are back. Some of them are returning vintages, like Gemma Ward, who opened Prada in September, or 1990s darling Amber Valetta back at Lanvin. Meanwhile, Cara Delevingne and Kendall Jenner continue their plans for world domination as high fashion’s newest queens. 

Masters of normcore: Seinfeld and friends, All Over Press.

5. THE NEW NORMAL
It took a think-piece in New York magazine in February for normcore to really catch on – the anti-trend trend resonated with bored fashionistas around the world. Rather than put effort into looking stylish, hipsters in NYC, Berlin and London were opting for grey flannel, black turtlenecks and ill-fitting Dad jeans in an attempt to look as plain as possible.  

Chanel S/S 2015, All Over Press.

4. CHANEL WINS THE INSTAGRAM WAR
It’s no secret that fashion shows are now about Instagram potential as much as the clothes themselves, and Chanel know that. Their A/W 2014 and S/S 2015 shows raised the social media stakes with extravagant sets, first in a Pop Art supermarket and then on a feminist protest march. Not everyone loved the pantomimes, but they got people talking and double-tapping on Instagram – which might be what it’s all about.

Nicki Minaj in Anaconda, All Over Press.

3. 2014: A REAR ODYSSEY
It might be time to declare 2014 the year of the butt – we haven’t been allowed to forget about our posteriors for very long this year, thanks to hits from Nicki Minaj and J.Lo and Iggy Azalea, as well as Kim Kardashian’s undeniable internet-breaking Paper magazine cover. Bums in all their glory have been everywhere, replacing cleavage and legs as the body parts to flaunt in fashion and beyond.

Alexander Wang x H&M, All Over Press.

2. A SPORTING MOMENT
It’s been building for a few seasons now, but sportswear took flight this year as the biggest trend around. No self-respecting fashionista was seen without a pair of Adidas Stan Smiths or Nike Internationalists at global fashion weeks, while haute couture houses like Chanel and Dior got in on the act, and H&M celebrated the moment with a major collab with Alexander Wang in November. On your marks, get set, go!

Kimye on the catwalk and on the cover of Vogue, All Over Press.

1. THE KARDASHIAN-WESTS TAKE OVER
Undoubtedly the reigning couple of 2014, Kimye hit the headlines innumerable times this year, but the real double whammy was their April US Vogue cover, which divided opinion, followed by their opulent Florence wedding the next month. Between them, they set new standards for celebrity and we loved every bit of it.

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