A FALL LOVE STORY
Inspired by the timeless style of iconic love birds Jane Birkin and Serge Gainsbourg, we take on the new season dressed in romantic blouses, retro roll necks and suede boots.
As H&M launches the #fallinlove campaign today, we take the
opportunity to celebrate one of the most iconic couples in fashion
history: Jane Birkin and Serge Gainsbourg. Their love story may have
ended in 1980, but their style is eternal.
Stylist Emma Elwin created a still life inspired by the couple’s 70’s wardrobe, even down to the way Jane personalises her Birkin bags.