APRB3-17-TL-inside-asian-collection

The New Generation

H&M brings a limited collection to Asia – fronted by some of the most exciting, young creatives we know.

Today, 20 April, H&M launches the Asia Keys Limited Edition Collection – inspired by the innovative style and movements of a new generation of influencers. The collection features both womenswear and menswear and will be sold exclusively in Mainland China, Hong Kong, Macau, Japan and Korea. The womenswear line embraces the ascendance of Asia’s streetwear fashion and styling-wise it is all about mismatching, layering and reinvented silhouettes. Playfulness is key for both the men’s and women’s collections, as they feature childhood-inspired prints starring Donald Duck and Bugs Bunny™. 

H&M tapped a very exciting and highly influential squad to be the faces of the campaign – read on to get to know them! 

FU LONGFEI
A beloved rapper, music producer and songwriter, Fu LongFei has also been successful in his transition to acting. His fearless approach to fashion has also made him a style icon of his generation. 

WHAT DO YOU THINK OF THE H&M SS17 ASIA KEYS LIMITED EDITION COLLECTION?
”It’s fresh, carefree and energetic, just like the monochrome Donald Duck printed set.”

HOW HAS THAT STYLE EVOLVED SINCE YOU BECAME A MUSICIAN/ MUSIC PRODUCER?
”I start to go with my heart in terms of my personal style, because I want to express my love for music through fashion.” 

ASIDE FROM BEING A MUSICIAN/ MUSIC PRODUCER, WHAT’S YOUR FAVOURITE ITEM OF CLOTHING TO THROW ON AND FEEL YOURSELF AGAIN?
”I feel myself as long as there is music.”

WHAT ARE THE THREE ESSENTIAL ITEMS YOU ALWAYS HAVE WITH YOU? 
”Earrings, necklaces and shoes.”

WHO IS YOUR FASHION ICON?
”I like to constantly reflect on my personal style so I can choose what is best for me.”

LULU CHEN
Dancer Lulu Chen studied at Beijing Dance Academy, and already during her high school years she was tapped by Harper’s Bazaar for a 12-page photo shoot. Since then she has been seen in both editorial and commercial collaborations. 1.

WHICH ARE YOUR FAVOURITE PIECES FROM THE H&M ASIA KEYS COLLECTION?
”My favourite piece from the collection has to be the pink mesh skirt.”

WHY IS FASHION SO IMPORTANT TO THE DANCE CROWD IN YOUR INDUSTRY?
”Dance is a form of art, so is fashion; they are interlinked.”

ASIDE FROM BEING A DANCER, WHAT’S YOUR FAVOURITE ITEM OF CLOTHING TO THROW ON AND FEEL YOURSELF AGAIN?
”I feel the most comfortable in oversized garments.”

WHAT ARE THE THREE ESSENTIAL ITEMS YOU ALWAYS HAVE WITH YOU?
”Lipstick, choker and sneakers.”

HOW HAS SOCIAL MEDIA CHANGED THE WAY YOU SEE FASHION?
”I am now able to retrieve fashion news with the click of a button.”

MAC ZHOU
Multi-talented producer Mac Zhou has a background in the art world – and in 2015 he co-founded the fashion brand Solitaire. This year he is exploring the world of photography at the Academy of Art university in San Francisco, US. 

WHICH ARE YOUR FAVOURITE PIECES FROM THE H&M ASIA KEYS COLLECTION?
”I love the white T-shirt.”

DESCRIBE YOUR OWN PERSONAL STYLE.
”I do not have a specific style, but I would say that black is the most comfortable colour for me.”

WHAT’S YOUR FAVOURITE PART OF BEING A PRODUCER?
”The most enjoyable part is tackling unexpected challenges on the spot, just like playing a video game.”

WHAT ARE THE THREE ESSENTIAL ITEMS YOU ALWAYS HAVE WITH YOU?
”H&M plain T-shirt, sneakers and Ray-Ban sunglasses.”

HOW HAS SOCIAL MEDIA CHANGED THE WAY YOU SEE FASHION?
”We now have access to relevant and interesting information in a quicker way.”

MIA KONG
Shanghai-based Mia Kong divides her time between her work as the fashion editor of a renowned magazine, and her creative agency ”Double Trouble”. Her vibrant style reflects her love for travelling and new cultures. 

WHAT DO YOU THINK OF THE H&M SS17 ASIA KEYS LIMITED EDITION COLLECTION?
”Young, comfortable and free-spirited.”

DESCRIBE YOUR OWN PERSONAL STYLE
”Asian style with street cool.”

HOW HAS THAT STYLE EVOLVED SINCE YOU BECAME A STYLIST AND A FASHION EDITOR?
”I have been a fashion stylist/editor since my first job as an intern, so my style has stayed very similar throughout all these years.”

WHAT ARE THE THREE ESSENTIAL ITEMS YOU ALWAYS HAVE WITH YOU?
”Biker jacket, vintage aviator jacket and a premium quality white t-shirt.”

WHO IS YOUR FASHION ICON?
”All my chic and edgy friends I’ve known since childhood.”

LISISI
Born in Shanghai, Lisisi is one of the founders of Sonically Transmitted Disease, one of Asia’s most important music organizations. She is also one of H&M Magazine’s favourite style icons. 

WHAT DO YOU THINK OF THE H&M SS17 ASIA KEYS LIMITED EDITION COLLECTION?
”The collection is young and cute! The Bugs Bunny™ print and little lightning stitching add some edge to the line.” 

HOW HAS THAT STYLE EVOLVED SINCE YOU BECAME A CLUB OWNER?
”I create more night looks by elevating my daily styling.”

WHAT’S YOUR FAVOURITE PART OF BEING A CLUB OWNER?
”When my friends and customers truly enjoy the night.”  

WHAT ARE THE THREE ESSENTIAL ITEMS YOU ALWAYS HAVE WITH YOU?
”Jeans, cap and sneakers.” 

WHO IS YOUR FASHION ICON?
”Kate Moss.”

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