Normcore stars Alexa Chung, Jerry and George and Karlie Kloss, Getty Images.
10 BEST NORMCORE STYLE ICONS
Normcore is a trend that champions your closet’s underdogs – ill-fitting jeans and frumpy polo necks, like the uniform of Steve Jobs, played by Michael Fassbender in one of this autumn’s most-talked about films.
10. JERRY SEINFELD
Jerry Seinfeld’s semi-autobiographical character was never noted for his fashion sense, instead favouring boring all-American classics like stonewashed jeans, plaid shirts and non-descript trainers. But the normcore revival turned these very basics – and Seinfeld himself – into generic staples of the anti-fashion movement.
9. ALEXA CHUNG
Queen of nonchalant cool, Alexa proves that sometimes – often – less is more. Her off-duty looks show you can mix normcore classics, such as the humble dungarees or a trusty sweatshirt, with a little high fashion in the form of designer denim or some Chanel accessories.
8. DEV HYNES
The man behind Blood Orange embraces baseball caps and cagoules, battered leather jackets and baggy jersey separates in his pursuit of a style of his own. Dev was one of the first wave of normcore pioneers, and we think his style has inspired a thousand polo necks.
7. JOAN DIDION
A simple t-shirt and jeans has never looked as chic as on Joan Didion, the American writer who uses effortless style as a way to go unnoticed. Think classic grey tops, plain polo necks and the biggest sunglasses you can find.
6. LAUREN HUTTON
There’s always something alluring about seeing casual basics worn by a great beauty, and with her definitive, laidback cool, actress and model Lauren Hutton made baseball caps, men’s white shirts and denim jackets look as good as ball gowns and tiaras.
5. HOMER SIMPSON
The yellow everyman represents many human qualities we all have: decency, devotion and a little clumsiness. But Homer’s style appeal lies in his uniform of blue trousers and a white short-sleeved shirt, showing that sometimes, the simple looks are the most stylish.
4. MARGARET HOWELL
If there’s a fairy godmother of normcore, Margaret Howell is the one. The English designer has been making simple, elegant clothing for over 40 years, and her versions of classic pieces like lace-up shoes, trench coats and chinos have become staples for many who want to escape fashion’s endless trends.
3. KARLIE KLOSS
Models often go for simplicity in their off-duty looks, but Karlie Kloss elevates that to new fashionable heights. Her all-American vibe means she looks at home in baggy jeans and sweatshirts, but her intrinsic style makes those pieces look more stylish than any runway look.
2. STEVE JOBS
The Apple guru depended on a workwear uniform of a black polo neck, New Balance sneakers and extremely unfashionable jeans. But somehow it worked for the tech whizz, whose humble, no-nonsense look has inspired many men and women since.
One of the original 1990’s supers, you’d expect Christy Turlington to know her way around a trend. But her own style actually tends towards the minimal (think chic Calvin Klein separates or super-comfy baggy double denim), and while anything looks good on a supermodel, Christy can make even the uncoolest pieces into something desirable.
Michael Fassbender, Kate Winslet and Seth Rogen star in the Oscar-tipped bio pic Steve Jobs that opens in New York and Los Angeles cinemas on 9 October.