THE HIT LIST

HOW TO PRONOUNCE DESIGNER NAMES

Fashion comes from around the world these days, with names that can be hard even for a polyglot to pronounce. Read on for 10 labels you need to make sure you can pronounce.

Nadege Vanhee-Cybulski for Hermés, Getty Images.

10. HERMÈS
Don’t let its looks fool you – the French fashion and leather goods house has nothing to do with Hermes the Greek god. So drop that H noise: it’s air-MESS.

Prabal Gurung, Getty Images.

9. PRABAL GURUNG
Nepalese names used to be few and far between on the global fashion scene, but Prabal Gurung’s recent successes have changed that.  PRAH-bal Goo-ROONG. 

Jeremy Scott for Moschino, Getty Images.

8. MOSCHINO
Mos-KEY-noh. Named for the brand’s founder Franco Moschino, the house is now safe in the hands of Jeremy Scott, but the Milanese heritage lives on in its name.

Philipp Plein, Getty Images.

7. PHILIPP PLEIN
German designer Philipp Plein has become a European powerhouse of contemporary fashion. While there are several ways you could mistake his surname, stick to Philip PLY-n(like Klein) for the right one.

Fausto Puglisi, Getty Images.

6. FAUSTO PUGLISI
Fausto is the young maverick on the Italian fashion scene, so now is the time to master his name before you have the chance to get it wrong! That’s FAow-stoh Pool-YEE-zy to you.

Hedi Slimane for Saint Laurent, Getty Images.

5. SAINT LAURENT BY HEDI SLIMANE
Gone are the days when you could avoid this one entirely by simply referring to it as YSL. Nowadays the brand’s full name goes by Sehn Lore-ANT by Ed-ee Slim-AHN.

Jack McCollough and Lazaro Hernandez for Proenza Schouler, Getty Images.

4. PROENZA SCHOULER
That’s Pro-EN-za SKOO-ler to you. Jack McCollough and Lazaro Hernandez named their label after their mothers’ maiden names, and derived the name of their popular PS1 bag from those initials, too.

Jonathan Anderson for Loewe, Getty Images.

3. LOEWE
When Jonathan Anderson took the reins at Spanish fashion house Loewe, he pledged that he wanted another million people to be able to pronounce the brand’s name. Not an easy one: Loh-EH-vay.

Riccardo Tisci for Givenchy, Getty Images.

2. GIVENCHY BY RICCARDO TISCI
One of the number of brand names to confuse the public, Givenchy should be pronouncedjhee-von-SHEE and if you’re including the designer himself in the brand’s full name, it’sRicard-oh TE-shee.

Ann Demeulemeester, Getty Images.

1. ANN DEMEULEMEESTER
One of the original Antwerp Six designers, Ann Demeulemeester helped establish Belgian fashion on the international scene. That hasn’t made her lengthy surname any easier to pronounce: Ahn De-MUH-le-mees-ter.

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