In love with Lulama
Our South African girl crush styles five perfect spring looks.
Lulama Mlambo – better known as Lulama Wolf – started blogging back in 2010. Since then she has emerged as one of the style icons to watch, and as one of the young, creative South African voices to listen to. Lulama’s style is personal and unique but always on trend – we love her mix of sporty vibes, sharp tailoring and quirky accessories. The Jozi-based blogger was recently in Paris for fashion week, where we caught up with her in-between shows.
WHAT IS YOUR SIGNATURE STYLE?
”My signature style is a mix between minimal and African aesthetics. I call it afro minimal.”
WHY IS FASHION IMPORTANT?
”Fashion is important because it allows us to express ourselves – who we are and what we stand for. I get to defend my worth and value through it… Fashion has made it easier to be African and communicate as a modern African.”
WHO IS YOUR STYLE ICON?
”Solange and Yoyo Cao.”
WHERE IS YOUR FAVOURITE PLACE ON EARTH?
”Bali has to be in the top 5. I connect with places that lift my spirituality and Bali does that, and also South Africa because it’s home!”
WHAT IS YOUR GO-TO LOOK?
”Leather jacket, black tailored pants, slick sneakers and a white crewneck… I am at my busiest when I'm wearing this.”
WHAT IS YOUR FAVOURITE FOOD?
”I recently started eating a lot of popcorn… That’s what’s trending in my pantry right now.”
IF YOU HAD TO LEAVE YOUR APARTMENT IN A HURRY, WHAT WOULD YOU
”I’d grab something to snack on first, then I would think about my phone halfway out the house.”
IF YOU COULD GO BACK IN HISTORY, WHAT FASHION ERA WOULD YOU LIKE TO
”I would go back to the late ’60s and early ’70s.”
WHAT ITEM WOULD YOU NEVER PART FROM?
”A custom-made leather jacket.”
WHAT DID YOU WANT TO BE WHEN YOU WERE A CHILD?
”What I am right now.”
WHAT IS YOUR GUILTY FASHION PLEASURE?
WHO WOULD YOU LIKE TO MEET?
WHAT DO YOU NEED RIGHT NOW?
”I need millions in my account right now.”
WHAT IS YOUR LATEST BEAUTY DISCOVERY?
”My latest beauty discovery is a highlighter pen. The best thing!!”