Molly Chiang's take on ERDEM x H&M

The Taiwanese It-girl brings the beauty and opulence of ERDEM to the streets of West Hollywood.

Molly Chiang, the Taipei-based digital influencer, was in Los Angeles for the fabulous ERDEM x H&M launch event. Just hours before the show started, Molly met up with photographer Emma Svensson in West Hollywood for an editorial featuring her favourite looks and pieces from the hotly anticipated collaboration.


WHAT WAS YOUR FIRST IMPRESSION OF THE COLLECTION?
"When I first heard ERDEM and H&M were collaborating, I instantly began to research the designer's work. After seeing the whole collection up close, I fell in love with the tale its designs and fabrics tell. Each piece makes me feel as if I'm in a fictitious tale of some sort. It makes me feel mysterious, and I love it."

THERE ARE LOTS OF GLAMOROUS PIECES. WHAT ARE YOUR BEST WAYS TO WEAR IT IN A CASUAL MANNER?
"Glamorous outfits are the most fun! But to wear ERDEM x H&M at any time, any day, I would pair it with more casual fabrics like denim – which is good for styling the opulent collection in a more playful way – and top it off with a baseball cap and a pair of sneakers."


WHAT'S YOUR FAVOURITE ITEM?
"I love the grey power suit. It's very simple, yet the design and fit make it a real statement piece. It makes me feel extremely confident and I can play with extra fabrics or accessories if I want to feel extra chic."


OUT OF ALL H&M'S DESIGNER COLLABORATIONS, WHICH ARE YOUR FAVOURITES?
"Aside from ERDEM, Balmain is one of my favourites. I love everything bold and wild which Balmain captured gracefully. Alexander Wang x H&M was also a collaboration that raised the roof in fashion. It was street and it was sporty and it was fashionable all wrapped into one. Karl Lagerfeld x H&M would be my final top pick because everything that Karl Lagerfeld does becomes iconic. There’s so much to learn in fashion and Karl Lagerfeld is The Godfather."


WHY IS LOS ANGELES THE PERFECT SETTING TO DEBUT ERDEM X H&M?
"Saying that LA is the city where dreams come true sounds a bit cliché, but sometimes in order to trigger that inner passion and inspiration to create, it has to be in a city where so many people have made it. It’s really the stories and the history that make any artist come to life and LA has an array of history with art and film that just makes everything resurrect. This is why ERDEM x H&M fits perfectly in LA, to come to life."

 

ERDEM X H&M arrives in selected stores and online on 2 November.

Click here for a complete guide to ERDEM x H&M

 

MOLLY CHIANG

AGE: 26

DOES: Digital Influencer

LIVES IN: Taipei, Taiwan

INSTAGRAM: @molly_chiang

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