• Emma S, Ellen P & Simon W.

  • Erika, Simon J & Martin U.

  • Lisa E, Carl & Simon J.

WWWT: Utility Fashion

”Safari” doesn’t have to be all about understated colours and uniform silhouettes: update the look with a mix of animal prints and floral patterns. This is what we are wearing tomorrow.

Robert Rydberg is one of Sweden’s most renowned stylists. Together with photographer Magnus Magnusson, he is one of the creative forces behind Contributor Magazine. For H&M Life, their concept “What we are wearing tomorrow” offers a new and playful take on current trends.
Our models are Emma S, Ellen P, Simon W, Erika, Simon J, Lisa E, Martin U and Carl. Hair by Kalle Eklund and makeup by Ignacio Alonso.

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