Out of this world
As H&M Studio touched down during Paris fashion week with an on-trend space theme, get the low-down on what happened, who was there and what everyone will be wearing for A/W 2015.
Audible gasps were heard once we were all ushered into the Salon d’Honneur at the mighty Grand Palais in Paris for the A/W 2015 collection of H&M Studio. No small feat given it was Paris fashion week and the final leg of what is affectionately known as “Fashion Month”. The reason? We had all just landed on the moon.
With several huge space modules stationed through the vast room, the walls and floor were impressively emblazoned with a moon surface print, dry ice and the blips of a computer floating through the air. As we settled into our seats (with space crater-printed cushions scattered liberally around the venue), anticipation was running high. The blips of the computer became louder and more frenetic.
And then hushed silence.
Caroline de Maigret, music producer and style icon, “touched down” to become the first woman to walk on the moon. Clad in a silver jumpsuit and clutching a matching helmet, she pointed a radio device at every section of the crowd before entering one of the space modules to take control of music for the fashion show and DJ live.
With Lovesick by Lindstrom and Christabelle blasting from the speakers, the models made their way around the space modules. Sporty yet futuristic pieces in earthy tones were the main focus of the collection – quilted padded jackets, hooded anoraks and zip-front jumpsuits mingled easily with lurex knits, suiting and galactic chevron prints. “It’s the planet of fashion,” said Ann-Sofie Johansson, creative advisor at H&M. There was also a 70s vibe with flared trousers, slinky tunics or dresses over trousers and leather salopettes paired with knit jumpers. The bejewelled tops and knee-high heeled moon boots caught everyone’s eyes.
Not to mention the models positively working the room, smiling radiantly as they sashayed through space and making eye contact with all those in attendance. Edie Campbell opened the show, and what followed was a who’s who of the modelling world. Kendall Jenner, Gigi Hadid, Joan Smalls, Liu Wen, Karmen Pedaru were just a few of the beauties that captivated the audience, which wasn’t shabby either.
French actress and gamine icon Audrey Tatou (in a very cute elongated cricket jumper), Girl with a Dragon Tattoo actress Noomi Rapace (in a sumptuous black belted robe over a sheer lace top), music producer Mark Ronson and his wife, model Josephine de la Baume, and singer Solange Knowles were all front row. Mega-models Karolina Kurkova and Erin O’Connor also complemented the FROW, the former in a sleeveless black satin number and the latter in a black leather skirt and au courant silk bomber jacket.
“That was my favourite H&M Studio collection so far,” said Solange, who looked stunning in an all-white H&M Conscious Collection outfit of matching long coat, trousers and top, accessorised only by a shock of pink lips. “I loved everything about the H&M Studio show. There’s a green poloneck and trousers I want to get my hands on right now,” she added. Also in attendance were heavyweight fashion editors, journalists, stylists, photographers and style bloggers from all around the world. It was truly a universal fashion gathering!
But oh, no, it wasn’t over just because the models had strutted out for the finale. As the rapturous applause died down, the space modules opened up to reveal two different cocktail bars and a hors d’oeuvres “station”, all space-themed, of course. The showgoers rushed towards the food and drink, Instagram images fired off, and squeals of delight were heard once one of those puff pastry desserts had been consumed.
The invite had promised a cocktail party after the show, and while it was definitely a very chic affair indeed, with such good tunes such as Dee-Lite’s Groove is in the Heart coming from the DJ booth, the spontaneous dancing inevitably started. Nobody was in the mood for leaving. The show, the party, the clothes, it was all most definitely out of this world.