You must be 18 years old or older and provide a UK residential delivery and billing address. If you pay with Gift Card you can place an order from 16 years. Items are saved in the shopping bag for 7 days but don’t wait too long, the items are not reserved.
When you're finished shopping, click on “Shopping bag" to place your order. Price and availability will be displayed. You may also edit your order at this time. When you’re happy with your order, proceed to checkout.
To save time the next time you shop, you can choose to save your credit card details on our secure server, so you won't have to enter them every time you check out. For more information go to Payments.
Once you have placed your order, you will receive an email confirmation. An additional email will be sent to notify you that your order has dispatched with a tracking link to trace your order.
How can I add a discount on my order?
Discount codes can either be added in the shopping bag or in checkout.
An item added to my shopping bag was suddenly sold out at checkout. How is this possible?
The item is only reserved once your purchase is completed in the checkout. If an item is very popular, it might be available when you place it in your shopping bag, but sold out once you reach the checkout. An item added to your shopping bag is saved for 7 days, but availability cannot be guaranteed.
How can H&M keep their prices so affordable?
We buy large quantities of the same garments direct from the supplier, with few middlemen, and sell the garments in our own stores. H&M has considerable experience of the textile industry and a great knowledge of which goods to buy from which markets. In addition, we have invested a lot in a fast and cost-efficient distribution system. H&M is also permeated by cost-consciousness at every level, allowing us to offer goods to our customers at the very best prices possible.
How can I find out more about H&M?
You will find general information, production details and the H&M Code of Conduct here. If you are interested in financial information, please check under Investor Relations. There, you will be able to download annual reports as well as the latest financial summaries. If you have further questions, please contact H&M’s press department in your specific country. You will find names and email addresses here.
I responded to an email and/or online questionnaire to enter a contest. Is this an H&M initiative or is it fraudulent?
All H&M campaigns are promoted either through hm.com, or our official social media channels. H&M cautions you to read the fine print and legal disclaimers when entering online contests. You will note in most situations that the promotion is in no way associated with our brand. If you have entered your mobile phone number in response to an email that you received for a chance to win an H&M contest, you are an on-going victim of this activity, or are now receiving unwanted SMS text messages, we encourage you to contact your phone provider and block the offending phone number.
Facebook and Instagram are offering me a gift card that supposedly is to be valid at H&M. Is this really true?
Unfortunately, a number of fake campaigns and H&M accounts are circulating on Facebook and Instagram giving away gift cards to our customers. We are aware of the problem and H&M is not the only company affected. We do not support these kinds of actions and we always report them to Instagram and Facebook to get them closed down as soon as possible and prevent them from spreading even further. We truly apologise for the inconvenience that these fake campaigns may cause our customers.
You will find information about any future contests via our official Instagram (@hm), Facebook (facebook.com/hm), Twitter (twitter.com/hm) and Google+ (plus.google.com/+hm).