H&M x AXWELL /\ INGROSSO
The summer starts now. H&M is launching the summer campaign on April 30, and it’s not just the clothes that are new. DJ duo Axwell and Ingrosso will release a new track with the campaign.
As the nights get shorter and the weather warmer and people’s spirits lifted H&M is launching this year’s summer campaign. This season, the four supermodels Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima are promoting the clothes, while one exclusive anthem will play in the background.
The commercial for the campaign will exclusively feature the brand new track Sun Is Shining by Swedish super duo Axwell and Ingrosso – styled Axwell /\ Ingrosso.
“It was amazing for us to work with H&M on this summer campaign with our new song, Sun Is Shining. We’re always proud to work with Swedish brands, and with summer finally upon us we can’t wait for everyone to hear one of the songs from our forthcoming album,” says Axwell /\ Ingrosso.
The DJs rose to fame as two thirds of the trio Swedish House Mafia with hit songs like Leave the World Behind and Don’t You Worry Child. During the trio’s last tour they sold out Madison Square Garden in New York City in nine minutes – which is faster than any electronic act in history.
Shortly after the three DJs returned to their solo careers Axwell /\
Ingrosso started collaborating and played their first show together at
last year’s Governors Ball in New York. Now the duo has released three
singles and are preparing for their upcoming debut album.
Sun Is Shining will be released at hm.com on April 30.