PREMIERE: RÖYKSOPP & ROBYN

Pop star Robyn and techno duo Röyksopp share a love for shoes and melancholy. Now, their new video Sayit makes its exclusive premiere on H&M Life.

Röyksopp & Robyn’s first collaboration was a bittersweet song about how difficult it is to date a machine. The Girl and the Robot became the big hit from Röyksopp’s 2009 album Junior. One year later they worked together on the minimalistic club bangerNone of Dem on Robyn’s album Body Talk Pt. 1. Now the techno wunderkinds from Tromsø have joined forces with the pop icon from Stockholm once more. The mini album Do it Again is full of goosebump-inducing hooks and mind expanding synthetic sounds.

The Swedo-Norwegian super group also share an interest in fashion. The outfits worn by Svein Berge and Torbjørn Brundtland (top hats, feather masks, furry monster heads with fluorescent eyes) have been as quirky as their songs. And Robyn's bomber jackets, neon sparkling hoodies and platform sneakers have helped shape the street fashion of the 2010’s.

The Sayit video is directed by the Swedish design team Sandberg & Timonen and makes its exclusive premiere on H&M Life. It’s set in a cold industrial environment amongst car wrecks, barbed wire and angry dogs. Röyksopp’s faces are covered by hoods. Robyn wears a spooky dress.

– Just the fact that I’m wearing a dress is quite scary, says Robyn. I usually don’t. The stylist Ellen af Geijerstam put it together with Patrik Söderstam who designed the clothes for Svein and Torbjørn.

– We wanted it to look both unsettling and elegant, says Svein Berge. 

WHY DID YOU NAME THE ALBUM DO IT AGAIN?
– The song Do it Again is about something manic, says Robyn. To do things over and over again, even though they make you feel bad. Like being tickled, freaking out and then wanting to be tickled again. Like going on a roller coaster, feeling like you’re about to die, and then wanting another ride. Like going to a rave, collapsing from exhaustion, and then wanting to go again.

DID YOU CONSIDER CHOOSING A NEW BAND NAME FOR THIS PROJECT, LIKERÖYKROB OR ROBSOPP, INSTEAD OF JUST BEING RÖYKSOPP & ROBYN?
– We thought about R&R, Robyn recalls. And Röykyn. But it didn’t sound good. And our names match pretty well anyway.

– We have a lot in common, says Svein. We come from the same part of the world. We share the same cultural references. And as you can see today, both Robyn and I have a black jacket, a hoodie underneath and some kind of mullet hairstyle. We didn’t plan to look that way. We’re just in sync.

– And all three of us like melancholy, adds Robyn. It might be a Scandinavian thing.

HOW DO YOU WORK TOGETHER IN THE STUDIO?
– We’re stiff Norwegians with hearts of stone, says Svein. That’s why it’s fantastic for us to work with Robyn who always takes the music to an interesting place. She’s very clear about what she wants. And she has good taste.

– I’m happy that Svein and Torbjørn think so much about the details, says Robyn. They can spend a long time tweaking every sound until it’s right.

DO YOU HAVE ANY STYLE ICONS?
– Svein and Torbjørn are my style icons, replies Robyn.

– Right back atcha! says Svein. When it comes to image, Torbjørn and I are also influenced by the British bands The KLF and Coil; especially the mythology that they created around themselves.

WHAT WILL YOU LOOK LIKE WHEN YOU GO ON TOUR TOGETHER THIS SUMMER?
– All we know is that we want to fill our tour bus with clothes, says Svein. Or do like the progressive rock band Emerson, Lake & Palmer who needed 22 trucks to transport all their keyboards when they toured in the 70's. We want 22 trucks full of clothes and shoes!

– Robyn is getting her own shoe plane, says Torbjørn.

– I’d prefer a shoe train, says Robyn. For the sake of the environment.

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