New beauty obsession: super glossy lips

Is it time to kiss the matte lip goodbye?

Glossy lips are back, and they are shinier than ever. Here’s why the H&M Lush Lip Vinyl should be your next beauty buy.

4 REASONS TO LOVE THE LUSH LIP VINYL

IT’S RIGHT ON TREND FOR SPRING
After a few years of matte lipstick hysteria, glossy lips are finally back in full effect. The comeback started last year, led by fashion week makeup artists and cult beauty brands. This year, super shiny lips will be everywhere.

IT LOOKS GREAT WITH A FRESH FACE
While matte lips require a little more effort when it comes to the rest of your makeup, glossy lips go perfectly with a natural no-makeup look. If you’re lucky enough to be a little sun-kissed, even better! Red, shiny lips, a white top and your favourite pair of jeans – an iconic look that’s perfect for the new season.

IT’S MADE TO LAST
Lush Lip Vinyl’s high-impact, highly pigmented formula has been praised for its long-lasting effect. For an even more pigmented, lacquered look, layer the Lush Lip Vinyl over a lipstick. The formula is also buildable – the gloss comes with an applicator, but we recommend using a pencil to achieve that perfect, almost glassy look.  

IT WON’T BREAK THE BANK
A lip gloss is the perfect, everyday beauty treat. And if you feel like splurging: get the Lush Lip Vinyl in all shades. It’s that good. 



THE TEAM

DIRECTOR Josh Janowicz

DP Benjamin A Goodman

MAKEUP Karo Kangas | Art Department

HAIR Ashlee Rose | Art Department

MODEL Jordan Rebello | M Model Management

STYLIST Nikki Grattan 

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