Unique craftsmanship without compromises. Balmain’s creative director, Olivier Rousteing, shares his vision for Balmain x H&M and reveals what we can expect from the collection.

In a three-part interview series, we join Rousteing in the Balmain studio in Paris. In the first chapter, he shared his excitement over the collaboration – and the feeling of going from standing in line waiting for the H&M guest designer collections, to being the designer behind one. And in chapter number two, Olivier Rousteing told us about growing up and how fashion helped him find his own identity.

In this third and final part, we learn more about the vision for the collaboration, and what was important for Olivier Rousteing when creating the collection. Watch it above!


The Balmain x H&M collection will feature accessories and clothes for both women and men, and will hit the stores and on November 5. Until then – join #hmbalmaination and follow @olivier_rousteing@hm and @balmainparis on Instagram for sneak peeks. 

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