Exclusive premiere: Florrie

She is a mean drummer, a talented singer and a chic style icon. British pop sensation Florrie has it all. Today, H&M Life premieres her brand new video for ”Too Young To Remember”.

She might be one of the most-hyped artists right now, but Florrie is no newcomer to the music industry. As the in-house drummer (she has been playing the drums since the age of seven) at production house Xenomania, Florrie has played on tracks by Girls Aloud, Pet Shop Boys and Kylie Minogue – as well as releasing a few EPs of her own. Now, Florrie is ready to make it big.

H&M Life has the honour of introducing the new single and video Too Young To Remember.

– The song is feel-good and upbeat, so I really wanted the video to be fun and colourful but also quite minimalist too. I had ten different outfits in the video, which was a bit crazy but it was fun to dress up! The verse is a throwback to the 80s and 90s, so there are lots of references to that time too. One of my looks was representing the grunge movement in the 90s; I had big grungy hair and got to play my kit, which always makes me happy.

WHAT’S THE SONG ABOUT?
”When I wrote the track, I started with the line too young to remember and thought it was a really interesting concept and something that a lot of people could relate to. The song is about living your own life, learning for yourself, making up your own mind. But it was fun to reference things from the 80s and 90s too, that maybe you are too young to remember! Some of the lyrics are quite tongue-in-cheek; it has a sense of fun and freedom about it too. My favourite line is Big hair is my prerogative.”

WHAT IS YOUR FAVOURITE FASHION ERA?
”Definitely the 60s. I love that classy, chic style – Audrey Hepburn and Grace Kelly.”

WHAT IS STYLE TO YOU?
”Style is something that is very individual to each and every person. I think it's a way of expressing who you are…to me it's not about wearing the latest trends but more about feel comfortable and confident in your own skin.”

WHAT STUFF ARE YOU JUST OLD ENOUGH TO REMEMBER? 
”All that stuff from the 90s (which was amazing!) I loved the 90s! Spice Girls obviously, blow up furniture, Yo-yos… One of my earliest memories is of my dad and me; he would take me out on a Wednesday night to watch this blues band play in a pub in Bristol, where we lived. I was only eight years old and wasn’t allowed to go inside, so we would stand outside drinking Diet Coke and watch the band through the window. On a school night too! It felt really naughty. I loved watching bands play and always dreamt of playing in one myself, but there weren’t a lot of other eight-year-olds looking for band mates at the time.”

YOU USED TO PLAY ALONG TO SPICE GIRLS SONGS. WHICH ONE WAS YOUR FAVOURITE?
”Probably Spice Up Your Life. It has this amazing Latin drum beat and with the brass section, it kind of sounds like a carnival. I used to bring a different Spice Girls song to every drum lesson. It probably drove my teacher crazy, but he didn’t let on.”

AND THEN YOU WENT TO A PRIVATE SECONDARY SCHOOL. 
”Yes, I went on a music scholarship. It meant I had to play drums in the jazz band and the orchestra, which I wasn't too pleased about. It's difficult to play drums to classical music!  All I wanted was to play along to pop music, so I started a band with my friends called FiFi’s Saloon, and we would rehearse every day after school in the music room. The music teacher wouldn’t let us in unless we’d finished our homework first, which was really mean! But we always managed to get the keys and sneak in without getting caught.”

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