WATCH THE FILM FROM THE BALMAIN X H&M EVENT
It was a glamorous, fun and bold night when #HMBalmaination came together in New York to celebrate the launch of Balmain x H&M. We captured all the best stuff – including the Backstreet Boys surprise performance – in this cant-miss video. Press play and enjoy!
Celebrities, it-girls and models mingled with the fashion industry press as the Balmain x H&M collection made its global runway debut in New York.
The night was as bold and powerful as Olivier Rousteing’s designs. The Wall Street venue had the vibe of a futuristic subway system, reflecting the theme of the campaign music video starring Kendall Jenner. After an exclusive sneak peek of the music video, dance crews hyped the crowd for a runway show that, of course, was opened by Kendall.
But the night didn’t end there – hit play on the video above to see everything from the red carpet arrivals to the surprise live performance by iconic boy band Backstreet Boys that certainly had the crowd going up on a Tuesday.
The Balmain x H&M collection will be available in selected stores and on hm.com starting November 5.