LONG LIVE FASHION!

This beautiful film by artist Bela Borsodi tells the magical story of garment collecting.

Garment Collecting is a global initiative where H&M brings new life to old clothes: customers bring in their unwanted garments to the H&M stores, these clothes are then either recycled, reworn or reused. Long live fashion!

The New York-based, Austrian photographer and artist Bela Borsodi has created a unique and mesmerising short film about the art of garment collecting. 

Inspired by the Japanese Bunraku theatre tradition, Borsodi and the team built a whole world made out of garments. 

– I have known about the tradition of Bunraku theatre for a long time, and I always found it very fascinating and inspiring. The main principle of Bunraku is ideal (and also very attractive) to show quite an abstract story in actual reality, and also in real time. 

HOW DID YOU PREPARE FOR THIS FILM?
– Once I had calculated the precise dimensions of the entire set, we started to build each part of it. Every element from the black stairs to the huge black wall was built according to these calculations; they were all in a direct relation to the focal length and position of the camera lens.

– I looked through many garments to decide which one would be ideal for making the face. The face introduces the film and tells the entire story. I tried out many different clothes until I decided on this jacket. After I designed the face, the puppeteers had to modify it so that it could be animated.

WHAT WERE THE BIGGEST CHALLENGES IN MAKING THIS FILM?
– Although very labour intensive, most parts of making this film were going quite smoothly. That is thanks to a truly amazing crew and to planning so much ahead of time.

– I would say the biggest challenge was not so much the preparation of all the details but to coordinate so many different aspects of this film. All of them are in a direct relation to each other and influence everything; put together they became very complex and it was difficult to control and balance everything.

WHAT QUESTIONS DO YOU WANT TO RAISE WITH THIS FILM?
– The purpose of this film is to illustrate that recycling process. For this film I tried to find a tone and a feeling that describes this message very clearly, but which is also quite funny and sweet to watch. This film was directed to engage an audience with some charm, and to introduce them to the possibility of recycling clothes. 

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