KENDALL, GIGI AND JOURDAN FOR BALMAIN X H&M
Super trio Kendall Jenner, Gigi Hadid and Jourdan Dunn are the stars of the Balmain x H&M campaign.
Photographed by Mario Sorrenti, Kendall Jenner, Gigi Hadid and Jourdan Dunn all look like a billion dollars in the Balmain x H&M campaign. These 21st century supermodels are some of the most sought-after names in the industry right now, and Balmain’s Creative Director Olivier Rousteing is obviously thrilled about the casting:
“When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign.”
Male models Hao Yun Xiang and Dudley O’Shaughnessy also star in the print campaign, which is set in a futuristic urban subway system where each model leads their own crew, reflecting the different themes of the Balmain x H&M collection, designed by Balmain’s creative director Olivier Rousteing. Together the images represent the diversity, energy and attitude of Balmain x H&M, and the heart of the campaign – #HMBalmaination.
The Balmain x H&M collection includes womenswear, menswear and accessories, and will be available at selected H&M stores worldwide from 5 November, as well as on hm.com.