Russian designer and style icon Vika Gazinskaya aims to stand out from the crowd. How she does it? Spontaneity is the key.
Vika Gazinskaya is something of an unintentional street style star. When she first went to Paris fashion week, dressed in her own designs, it wasn’t to impress the photographers (she didn’t even know who The Sartorialist and his likes were back then).
However, the street style bloggers loved her geometric silhouette, creative prints and signature bob hairstyle, and the media quickly dubbed her as one of the stylish members of the Russian fashion pack (alongside Miroslava Duma, Ulyana Sergeenko and Elena Perminova).
Today, she is a celebrated designer with several award nominations and a collab with H&M's sister & Other Stories on her resumé. Adam Katz Sinding photographed Gazinskaya in her hometown Moscow.
WHO IS YOUR STYLE ICON?
”I don’t have a style icon. But I take inspiration from iconic women on the silver screen, like Charlotte Rampling, Anouk Aimée and Monica Vitti.”
WHAT IS YOUR SIGNATURE STYLE?
”To be different from the others.”
WHERE IS YOUR FAVOURITE PLACE ON EARTH?
”Near the man I love.”
WHY IS FASHION IMPORTANT?
”What is important is not to go crazy about fashion. It’s better just to enjoy it and to understand that it’s only clothes – even though we love it!”
WHAT IS YOUR GO-TO LOOK?
”My style is always spontaneous; I open my wardrobe and try on everything I feel for at the moment.”
WHAT IS YOUR FAVOURITE FOOD?
”Georgian food and Thai.”
WHO WOULD YOU LIKE TO MEET?
”[Radiohead frontman] Thom Yorke.
WHAT DID YOU WANT TO BE WHEN YOU WERE A CHILD?
”I’ve known I wanted to be a fashion designer since I was 16.”
WHAT IS YOUR LATEST BEAUTY DISCOVERY?