Shini Park’s take on Kenzo x H&M

Vibrant colours, lavish materials and prints that are out of this world. The photographer and founder of Park & Cube brings the eclectic collection to the New York City streets.

“When it comes to colour, vigour and life, there is no place like New York. It has this unique energy that inspires creativity and individuality, which is no doubt the best platform for the Kenzo x H&M collection to debut on.”

Shini Park, the London-based photographer and writer behind lifestyle website Park & Cube, was in New York City for the spectacular Kenzo x H&M launch party. Just hours before the show started, Shini met up with photographer Emma Svensson in Manhattan’s SoHo neighbourhood for an editorial featuring her favourite looks and pieces from H&M’s hotly anticipated collaboration with Kenzo. 

“The colours are as vibrant in life as they are on screen, and the pieces are very intricate when it comes to construction. The colours and prints are surprisingly wearable, especially with basics that you already have at home,” Shini says about seeing the whole collection for the first time.

WHAT DO YOU THINK OF THE COLLECTION?
“The Kenzo x H&M collection is a shot of life and a perfect dose of fun that we all need for this time of year as we pack our summer clothes away and gear towards winter. Every piece in the collection is Carol Lim and Humberto Leon’s take on the Kenzo heritage, inspired by treasures that live deep in the archives and a nod to more recent, cult pieces like the tiger-head sweatshirts (a great piece for shy first-timers). The collection is a perfect embodiment of Kenzo’s core DNA: explosion of personality, curiosity for the world and personally most important of all, humour!”

WHAT’S YOUR FAVOURITE PIECE?
“The mini ribbon dress takes the cake, followed closely by the green cookie monster sweater from the menswear range. I love that the dress is such a perfect play on volumes, but so flattering on. The colours are quite muted too, so ideal for those who are looking to participate in the Kenzo fun, but not go full technicolour. The sweater is so fluffy and cosy – it’s like a guilty pleasure, like a mug of hot chocolate. With that said, do have a gander at the menswear pieces, I have my eyes on one oversized, reversible bomber jacket…”

HOW DO YOU STYLE THE COLLECTION?
“I paired the ribbon dress with the green and black tiger-print cardigan under for an extra pop of colour, and when it gets colder I imagine I’d swap the cardigan out for a thicker knit and pass on wearing a coat. If you’re like me, you’ll also consider layering the dress over a pair of black, flared jeans and some mega-heels for more volume-play. The fluffy green sweater can be worn with just about anything in your wardrobe – a pair of blue boyfriend jeans, or a mini-skirt. Don’t be put off by the (genius) layering in the campaign, the pieces work so well on their own.”


For more style inspiration from Shini Park, check out parkandcube.com and follow @parkncube on Instagram. The Kenzo x H&M collection launches tomorrow 3 November in over 250 selected stores worldwide as well as online.

 

SHINI PARK

Age: 29

Location: London

Occupation: Founder of Cube Collective, photographer and digital consultant

Instagram: @parkncube

Snapchat: sparkncube

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