The return of the natural brow

Bye bye, Instagram eyebrows.

Time to throw those brow stencils away and put down the powder. A new beauty season is coming, and it’s all about natural eyebrows. Natural doesn’t mean bushy and overgrown, however. Spring’s best brows still require some taming, and for that H&M has a secret weapon: a clear gel that will shape your brows to perfect imperfection.  

4 STEPS TO THE NATURAL BROW LOOK

PUT DOWN THE TWEEZERS
No more plucking for you! Only remove individual strands that are way off piste. Getting back to the original brow shape your mama gave you might take some time, but we promise it will be worth it.

IT’S ALL ABOUT PRECISION
The idea of the natural eyebrow is of course to keep the products to a minimum. If you still want to fill in some gaps, the H&M Superfine Browliner is your go-to. Use the spoolie to brush your eyebrows slightly upwards, and then draw quick, short strokes, imitating your brow strands, for a natural look.

A NATURAL GLOW
For this look on Emory, we wanted a soft, fresh glow to accompany her natural eyebrows. Apply some Brow Highlighter all the way up on the brow bone and even into the brow to give it a lift. Use your fingers to blend.

KEEP IT IN PLACE
A clear brow gel will be your bestie this beauty season. Apply in upwards strokes, not worrying too much about shaping the brow. A little messy is ok!   


THE TEAM

DIRECTOR Josh Janowicz

DP Benjamin A. Goodman

MAKEUP Karo Kangas | Art Department

HAIR Ashlee Rose | Art Department

MODEL Emory Ault | Two Management

STYLIST Nikki Grattan 

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