• Ann-Sofie Johansson, Margareta van den Bosch, Nick Knight, Katy England, Olivier Rousting, Kate Bosworth and Chiara Ferragni of the jury with winner Hannah Jinkins.

  • The A/W15 collection

  • The A/W15 collection

HANNAH JINKINS WON THE H&M DESIGN AWARD 2016

With a collection exploring gender boundaries, denim culture and mending opposites Hannah Jinkins won the fifth H&M Design Award. H&M Life caught up with her right after the win was announced.

Congratulations are in order for Hannah Jinkins. On December 7 the 24-year-old Brit won €50,000 in prize money and that key items from her winning collection will be developed and sold at H&M.

“I’m so overwhelmed! This means I can start my own label, which I’m so excited to do. I never expected to be able to do that straight out of uni,” she tells H&M Life right after being presented with the award.

The competition took place in London where eight young designers had been handpicked to show their graduating collections to a prominent panel consisting of actress Kate Bosworth, photographer Nick Knight, Balmain creative director Olivier Rousteing and fashion entrepreneur Chiara Ferragni, among others.

“Hannah is really brilliant. She has the ability to balance so many difficult things, like the raw with the refined, or something very grown up with something more youthful. I found choosing the winner of the H&M Design Award very difficult, because the calibre of the finalists is up there with the best in fashion,” says Kate Bosworth.

Hannah Jinkins studied at The Royal College of Art in London, and managed to get her A/W15 collection sponsored by a Japanese denim mill.

 “It is a really experimental collection to me, where I explored gender boundaries, mending techniques and creating balances between the masculine and the elements of feminine luxury. Denim, the denim industry and the culture surrounding it was a big inspiration when creating the collection. I looked a lot at work wear too.”

The idea of sustainability and that a garment – or anything, actually – gets greater value the more you wear it or if someone else inherits it and wears it, has been of great importance too. That is visible in the use of materials: cotton canvases, waxed cotton, raw silk, various wools and “lots and lots of Japanese selvedge denim”.

WHAT WAS THE BIGGEST CHALLENGE?
“The combination of fabrics and making them work together. It was a big challenge to have denim and silk in the same garment since they are such opposites but I made it work, thanks to practice”, she says.

NOW SOME PIECES WILL BE DEVELOPED AND SOLD AT H&M. TELL US WHAT YOU THINK ABOUT THAT.
“I’m really excited to see how it translates, how we develop it and then how it will work for H&M. I’m looking forward to see what we come up with, and it will be quite surreal to see it in stores.”

NOW THAT YOU’VE WON – WHAT WILL YOU DO NEXT?
“I’m going to invest all the money I won into starting my own brand and work out everything I need to do to get there. Then I need to start planning the next collection and get a bigger studio.”

“Also, I might book a flight to Japan. The selvedge denim in my collection was sponsored by a mill there, so I would like to go there and say thank you. And do some research.”

 

The H&M Design Award collection will be available online and in selected stores sometimes next autumn. 

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