Burberry, Stella McCartney, Chloé and Dior Fall/Winter 2014 and blogger Susie Bubble in this season's coats, All Over Press.

Burberry, Stella McCartney, Chloé and Dior Fall/Winter 2014 and blogger Susie Bubble in this season's coats, All Over Press.

THE COAT BRIGADE

Effortless, cosy – and perfect for making an unforgettable statement. Whether it comes tailored, fuzzy, or in an explosion of colours, the statement coat is this season’s wardrobe hero!

“I think we feel more comfortable than ever going for an adventurous coat”, says London-based fashion consultant, retail guru and street style regular Yasmin Sewell. “Like one in aqua green, for example, that has the power to transform an entire winter wardrobe, and make you more imaginative with how you wear your existing clothes”.

Injecting interest into an outfit, rather than covering it up, is exactly what defines the fresh appeal of this season’s outerwear, which offsets pared-down casual styling by adding a new graphic dimension. If anything, their dominance on the catwalk this season reflects how universally relevant coats have become as a pivotal part of the wardrobe. After all, the coat might be the most important investment you make in any one season, in terms of trends, as well as money.

Phoebe Philo at Céline has been instrumental in shaping outerwear’s recent evolution, and this season was no exception: “With fluid thirties-style tailoring that contoured the body, wide lapels exposing a bare neckline, and new longer length ending mid-calf, Céline’s [coats] were definitely my favourites”, says stylist Jason Hughes, who contributes to British Vogue and i-D magazine. Elsewhere, performance drove the voluminous parkas at Stella McCartney, while a new twist on traditional materials made keeping warm look alluringly eccentric at Marni, Burberry and Chloé: they all presented vintage-inspired fuzzy coats that emerged in an explosion of unexpected pattern and colour.

With the weather during this season’s round of shows being particularly cold, a lot of trend-setting coat action was actually going on just outside, too. In street style photographs, we saw blogger Leandra Medine of Man Repeller arrive in fitted full-length tailoring; Italian creative consultant Giorgia Tordini wore teddy bear plush, model Hanne Gaby Odiele was spotted in Balenciaga sheepskin, and stylist Ada Kokosar appeared in a cocooning Acne coat, among other looks.

“Outerwear is expected to have something that makes it feel new or unique now, whether it’s a great detail, silhouette, colour, fabric or embellishment”, says Sewell. “And that’s incredible, given that so much of our time in winter is spent inside the shell of a coat. It’s the first thing people see, so it has to be great”.

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