Brave layering – this is how you welcome the cold!
DJ and TV host Alexandra Fedorova doesn’t shy away from bold statements.
Alexandra ”Sasha” Fedorova is a very stylish fixture on Moscow’s fashion and music scene. A frequently hired DJ for fashion events, she combines her two interests both on and off the clock. Her style is classic – great coats, loafers and beloved denims – but always with that little extra twist. We asked Sasha Fedorova to style her current H&M favourites – including a layered Kenzo x H&M look that gave us serious cravings – both for prints and red hair.
WHAT IS YOUR SIGNATURE STYLE?
”My red hair is the key – and seriously blue denim and oversized wool coats.”
IF YOU COULD GO BACK IN HISTORY, WHAT FASHION ERA WOULD YOU LIKE TO
”Either the 70s in the US, or in England – in the end of the 19th century!”
IF YOU HAD TO LEAVE YOUR APARTMENT IN A HURRY, WHAT WOULD YOU
”My phone, a book and my cat.”
WHY IS FASHION IMPORTANT?
”It’s a culture in its own, for each individual.”
WHAT ITEM WOULD YOU NEVER PART FROM?
”Molecule 02 from Escentric Molecules. It’s the perfect perfume; I’ve used it since it was launched and it’s like a drug for me.”
WHAT DID YOU WANT TO BE WHEN YOU WERE A CHILD?
”An ice cream chef”
WHAT IS YOUR GUILTY FASHION PLEASURE?
”Shoes. They already occupy all of my wardrobe space.”
WHO WOULD YOU LIKE TO MEET?
”Jared Leto, dressed in Gucci, in Yosemite National Park.”
WHERE IS YOUR FAVOURITE PLACE ON EARTH?
”I am always travelling a lot… Iceland, Belgium, Budapest… I am an Aquarius, so choosing just one place is difficult for me!”
WHAT IS YOUR FAVOURITE FOOD?
WHAT DO YOU NEED RIGHT NOW?
”A trip to New York.”
WHAT IS YOUR LATEST BEAUTY DISCOVERY?
”Santa Maria Novella’s Mimosa Cream.”