How to do understated chic like a street style star

Buro 24/7’s Meruyert Ibragim shares her style secrets.

We already introduced you to Almaty style star Karina Somerset, Editor-in-Chief of ELLE Kazakhstan – now it is time to meet another industry darling from Kazakhstan. Meruyert Ibragim is the founder of the Kazakh branch of Buro 24/7,  Miroslava Duma’s quickly expanding online fashion and lifestyle platform. We love Ibragim’s unique mix of tomboy and chic, and how she always introduces us to new local designers. However, this time we asked her to go all in on H&M – and style herself in her current favourites.


WHAT IS YOUR GO-TO LOOK?
”Simple grey jeans and a white t-shirt, but chic jacket and shoes.”

WHO IS YOUR STYLE ICON?
”I love [model, actress and fashion muse] Farida Khelfa, and her classic, masculine but elegant style.”

WHAT IS YOUR SIGNATURE STYLE?
”Something between tomboy, boho and classic. It is usually bold, oversized, always symmetric. Never girly.”


WHO IS YOUR FAVOURITE DESIGNER?
”Christophe Lemaire, Dries van Noten, Phoebe Philo, Mary-Kate and Ashley Olsen for The Row.”

WHERE IS YOUR FAVOURITE PLACE ON EARTH?
”My home, Almaty.”

WHY IS FASHION IMPORTANT?
"Fashion is important because what you wear is how you present yourself to the world every single day."


WHAT IS YOUR FAVOURITE FOOD?
”Pasta.”

IF YOU COULD GO BACK IN HISTORY, WHAT FASHION ERA WOULD YOU LIKE TO LIVE IN?
”The 1940s.”

WHAT ITEM WOULD YOU NEVER PART FROM?
”My old, tiny Comme des Garçons wallet.”

WHAT DID YOU WANT TO BE WHEN YOU WERE A CHILD?
”A teacher.”


WHAT IS YOUR GUILTY FASHION PLEASURE?
”If I love something I’ll buy it in every colour.”

WHO WOULD YOU LIKE TO MEET?
”I would love to meet Solange Knowles.”

WHAT DO YOU NEED RIGHT NOW?
”I need some more education.”

WHAT IS YOUR LATEST BEAUTY DISCOVERY?
”Helenere’s renewing mask.”



Adam Katz Sinding is the photographer behind Le 21ème. Follow his work on Instagram

 

MERUYERT IBRAGIM

WHERE: Almaty, Kazakhstan

WHAT: Founder of the Kazakhstani branch of Buro 24/7

INSTAGRAM: @meruyertibragim 

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