Kristina Bazan is the woman behind fashion blog phenomenon “Kayture”. H&M Life caught up with Bazan in Paris to discuss personal style and fashion in the digital era.
For a blogger who wrote her first post not even five years ago, Kristina Bazan’s resume is spectacular. With 2 million followers on Instagram and a massive blog readership, Bazan’s Kayture is a global powerhouse within the fashion world. No wonder brands like Louis Vuitton, Cartier and Lancôme are lining up to collaborate with her.
Photographer Adam Katz Sinding captured Kristina Bazan’s enviable style during Paris fashion week. For this shoot, Bazan styled herself – mixing H&M with favourites from her personal wardrobe.
WHAT IS YOUR SIGNATURE STYLE?
”I think my idea of style has always evolved around my moods and states of mind. Lately I've been in much deeper, darker, introspective stage of my life and I saw my outfit choices become highly affected by that. I tend to wear a lot of black, which actually makes me happier than when I wear colour as I feel like it truly represents how I feel. Which isn't necessarily something negative. I see elegance as something very poetic and I try to transpose that to all of my outfit choices, which are also highly influenced by my body type and what looks good on me. Just like everyone else, certain cuts fit me better than others. Therefore anything boyfriend cut is a big yes for me.”
WHO IS YOUR STYLE ICON?
”I don't really have one style icon in particular, it's much more the idea that I have of certain women that inspires me; their vibe, their aesthetic and what I project their lifestyle to be like, or at least to look like. I've always had a fascination for Audrey Hepburn and her timeless, yet almost at times quite boyish, beauty. She seemed to be a very good person too, which I always respected a lot. I also love Jane Birkin, Brigitte Bardot, Grace Kelly… All these women truly revolutionised what fashion is today.”
WHY IS FASHION IMPORTANT?
”It's a way of saying something about ourselves without having to speak. Whether we really care or not at all, our appearance gives away a first impression and portrays us in a certain way to society. I like to use fashion as a tool for creative expression. It's an extension of me to a certain point – it reflects a certain aspect of my personality. It's no secret why so many people over the years have bonded over fashion; it's a great conversation starter and something that opens doors to bigger questions.”
IF YOU COULD GO BACK IN HISTORY, WHAT FASHION ERA WOULD YOU LIKE TO
”I like it now actually. I feel like I really do belong to this digital era, not only because it's part of my life of course, but also because it gives us all so much freedom to be inspired by one another and create a style that's a perfectly eclectic mix of different eras, styles, inspirations, to create something that's singular. Before, people would be so influenced by the trends that everyone would end up wearing the same styles at the same time. Now the notion of trend itself is almost non-existing, we are inspired by the past continuously but it's hard to define one outstanding aesthetic. There are no rules anymore, we make our own fashion, and this could only happen with the liberation that exploded as a result of the Internet.”
WHAT IS YOUR GUILTY FASHION PLEASURE?
”Fashion itself is my guilty pleasure. Even though it's my job, I try to take a distance towards it, and not take it too seriously. If anything happens in my life, my main concern will never be ‘what am I going to wear!?’. Fashion for me is a luxury and should always remain a pleasure.”
WHAT’S YOUR GO-TO LOOK?
”Honestly, when I am off duty, meaning on a day of chilling out with friends or just hanging out and about town, I usually have an all-black uniform: black skinny jeans, a long black sweater, a long, black, straight coat, black leather boots and that's it. I don't like to give too much thought to it. On busier days, I'll dress it up a bit more with a blazer, some cool shoes, jeans. However, I do like to keep it more and more simple.”
WHAT DID YOU WANT TO BE WHEN YOU WERE A CHILD?
”Everything. I literally wanted to try, do and see everything. I wanted to paint, write, act, dance, sing and I even remember that I wanted to become a teacher or politician at a certain point. I was, and still am, pretty self-assured when it came to discussing careers and one thing for sure is that I knew I wanted to be an artist, embracing its various meanings. However, I have to say that I always wanted to be a singer. At family parties, dinners, birthdays, when my grandmothers or parents would ask me what I wanted to do, I would always say that. It's always been my biggest dream.”
WHAT PROJECTS ARE YOU WORKING ON RIGHT NOW?
”Music is my main focus and priority now that fashion month is over. You'll find me in the studio composing and songwriting nonstop.”