Fashion month ready in H&M Studio AW17

We assembled ten style stars from all corners of the world to put H&M’s new Studio collection to the test. Read their best tips and see how they style the covetable line.


VANELLIMELLI, GERMANY

FULL NAME: Melanie Kieback
AGE: 22
CITY: Berlin
DOES: Creative things
INSTAGRAM: @vanellimelli

TELL US ABOUT YOUR H&M STUDIO LOOK!
“I’m absolutely in love with the over-the-knee boots! I like that they are a bit chunkier than the ones that were around last season. The skirt is eye-catching and the cosy sweater makes the whole ensemble very wearable.”

DO YOU HAVE A FAVOURITE PIECE?
“I love the grey blazer and the long grey wool coat. They’re both super classy and so easy to style in different ways. It’s a timeless look!”

FASHION MONTH IS UPON US. WHAT CITIES ARE YOU GOING TO AND WHAT ARE THE THREE MUST-HAVES YOU’LL BRING WITH YOU?
“I’m not one hundred percent sure yet, but my favourite cities are Paris and New York, because they have so much character and energy. I will for sure bring a selection of extraordinary hats, a good leather jacket and a lot of statement sunglasses.”

HOW DO YOU DESCRIBE YOUR BEAUTY LOOK? CAN YOU TAKE US THROUGH A TYPICAL MORNING OF GETTING READY?
“Most of the time I go for a natural look. Dewy, fresh skin and framed eyebrows are a must for me. In the morning, I usually wash my face with a cleanser and use a good moisturiser. I use a little bit of concealer, a light contour and then I spend a lot of time getting my brows in place. But the most important thing in the morning: double espresso!”

WHEN SEARCHING YOUR NAME, GOOGLE SUGGESTS TO ADD “INSTAGRAM FILTER”. TELL US ABOUT YOUR AESTHETIC!
“I’m a huge fan of analogue photography. A lot of my pictures are actually taken on 35-millimetre film, and if not, I try to imitate that look using Adobe Lightroom and different apps on my phone.”


MARIA BERNAD, SPAIN

AGE: 22
CITY: Madrid
DOES: Fashion designer and stylist
INSTAGRAM: @maria_bernad

WHAT DO YOU LOVE ABOUT YOUR H&M STUDIO LOOK?
“I love the masculine and sober look, with straight lines and clean cuts. A suit is just a perfect option for autumn and winter.”

FASHION MONTH IS UPON US. WHAT ARE YOU MOST EXCITED ABOUT?
“I love to follow all the shows! I’m looking forward to see all the new pieces and collections, especially from my favourite designers, of course.”

DO YOU HAVE ANY FASHION WEEK ESSENTIALS?
“Yes! My favourite bag, my favourite shoes – I’ll try to opt for the comfortable choice – and a small book that I can fit in my bag and read when I have some down-time.”

WHAT’S YOUR BEST FASHION WEEK MEMORY?
“My favourite fashion week is always Paris and I have my best memories from there. It was the first fashion week I attended and it was absolutely incredible.”

…. AND YOUR WORST?
“When I was super late for a show because I mistook the time. I got there late and they were waiting for me [laughs].”


LINDA TOL & RENWE JULES, ITALY

AGE: 32
CITY: Milan
DOES: Digital talent / photographer
INSTAGRAM: @lindatol_ & @renwejules

WHAT ARE YOUR THOUGHTS AFTER SEEING THE WHOLE STUDIO AW17 COLLECTION UP CLOSE?
L: “I love the diversity of the collection. It’s sophisticated, minimal and elegant, but with a sporty touch. A wardrobe for a modern woman in a contemporary way.  Menswear-inspired but with feminine shapes. This collection gives you endless ways to mix and match and is easy to wear from day to night.”

WHAT ARE YOUR WARDROBE MUST-HAVES THIS AUTUMN?
L: “A voluminous suit, corduroy trousers, soft leather dresses, polka dot slingbacks and a quilted blanket coat.”

FASHION MONTH IS UPON US. HOW DO YOU PREPARE?
L: “I create a mood board for every city and prepare some looks. But – to be honest – I don't overthink my looks too much. I prefer to dress according to my mood and the weather, and I always try to sleep and eat well the weeks leading up to the fashion month because I need to be strong!”

WHAT’S THE CRAZIEST FASHION WEEK PARTY YOU’VE ENDED UP AT?
L: “There have been many crazy nights! But there was a Dsquared2 party in New York about five years ago that was definitely memorable…”

ARE THERE ANY NEW STREET STYLE TRENDS THAT YOU’RE EAGER TO TRY?
L: “Not in particular. I wear trends, but it's very important that my style is recognisable. During fashion month, I try to be a bit more out of the box but to still keep it close to my everyday style.”


NATASHA NDLOVU, UK

AGE: 29
CITY: London
DOES: Model and influencer
INSTAGRAM @natashandlovu

TELL US ABOUT YOUR STUDIO LOOK!
“My look is all about being comfortable yet stylish. The trousers are so comfortable but also have this amazing criss-cross detailing which runs along the side and enhances the chic look. The structured shirt can be styled with so many other pieces from the collection, along with my turtleneck which is open at the sides, allowing me to show off what I'm wearing underneath.”

WHAT ARE YOUR STYLE GO-TOS THIS AUTUMN?
“I’ll be wearing a lot of cardigans under leather jackets or trench coats, and opting for more shades of beige and cream. A coat that can work both in a casual and corporate environment is a must for me.”

FASHION MONTH IS UPON US. WHERE ARE YOU GOING AND WHAT ARE YOU MOST EXCITED ABOUT?
“I am excited for my hometown London as always because there is a lot of young, emerging talent that comes from London Fashion Week. I'm also excited for Paris and that, to me, is where the best street style is at.”

ARE THERE ANY NEW STREET STYLE TRENDS THAT YOU’RE EAGER TO TRY?
“I’m already diving into the checked blazer trend. I have two of them and plan on getting a long coat version. I'm also loving sweatshirts as I see people dressing them up more in a sports luxe manner.”

WHOSE STYLE DO YOU ADMIRE AND WHY?
“There are so many amazing women out there in fashion with great style, but I must say I love Solange's style and am always curious to see what she will be wearing next.”


ALICE BARBIER & JS ROQUES, FRANCE 

AGE: Both 27
CITY: Paris
DOES: Blogging as a couple
INSTAGRAM: @jaimetoutcheztoi 

HOW DID YOU TWO MEET?
A&JS: “We met a long time ago, in high school, when we were twelve! We had a cute teenage romance for a couple of months but then we moved on in life separately – until our paths crossed again five years ago.”

AS A COUPLE, HOW DO YOU INFLUENCE EACH OTHER WHEN DECIDING ON WHAT TO WEAR?
A&JS: “It's quite easy as we have the same taste! We always consult each other when it comes to specific photoshoots or events just to make sure we are matching, that's our thing.”

TELL US ABOUT YOUR H&M STUDIO LOOKS.
A: “I love monochrome looks. This long silky dress is one of my favourites! Paired with over-the-knee boots and a cropped roll neck, it makes a great structural look.”

JS: “I’m into minimal outfits with clever details and twists. The padded jacket was love at first sight, as well as the mountain climber-style boots.”

WHAT ARE YOUR THREE FASHION WEEK ESSENTIALS?
A&JS: “Some statement – but comfy – shoes, a good bag and definitely a smartphone portable power bank!”

WHAT ARE YOUR MUST-HAVE NEW SEASON PIECES AND WHY?
A&JS: “We usually pick inspiration from the catwalks. We don’t follow every trend but I guess no one can avoid the bold graphic slogan and logo-powered trend right now.” 

A: “Another must-have for this autumn and winter is a pair of pointy boots, preferably in a fun colour because it enhances every basic outfit. Also, the new season will bring old-school vibes so we feel tracksuits are a good investment.”


GAO YISHU, CHINA

AGE: 28
CITY: Shanghai
DOES: Fashion blogger
 

WHAT DO YOU LOVE ABOUT YOUR STUDIO LOOK?
“I’m in love with almost every piece in the collection! I find it very modern, sharp and on-trend without being overly fashionable, instead it’s cool urban and chic. I love my look; the knitted top reflects the inspiration from sportswear, and the graffiti-printed skirt illustrates the femininity. When pairing the skirt with the knitted top and the thigh-high boots it elaborates the feeling of masculine tailoring. However, my favourite piece is the necklace which makes my neckline appear slimmer through the vintage-style chain.”

WHAT ARE YOUR THOUGHTS AFTER SEEING THE WHOLE COLLECTION UP CLOSE?
“When I saw the collection, I immediately had a sense that H&M understood my boyish feminine fashion needs. Almost every piece can be mixed-and-matched with pieces I already have in my wardrobe.”

WHAT’S THE ONE ITEM WE’LL SEE YOU WEARING ALL THROUGH AUTUMN?
“I will definitely wear the short burgundy skirt. I love the A-line silhouette, contrasting stitching and slant zip pockets. It looks like leather but it’s actually coated wool in a warm colour that goes well with other autumnal shades like grey, camel, brown and beige. It will go well with a slightly oversized jacket and shirt, forming a sharp, contrasting set.”

HOW DO YOU DESCRIBE YOUR BEAUTY LOOK? CAN YOU TAKE US THROUGH A TYPICAL MORNING OF GETTING READY?
“On weekdays, I prefer light, fresh and natural makeup. But if I need to be in front of a camera, I’ll use a stronger eye colour and matching lipstick, to accentuate my features. My beauty routine is pretty simple, and I usually do my makeup in fifteen minutes. I don't really fret over what to wear and usually just go with how I feel and pick the look that pops up in my mind. In the morning, I’m a quick and decisive fashion maker!”

IF YOU ONLY HAVE FIVE MINUTES TO GET READY. WHAT DO YOU DO?
“Exactly, this is more or less my time spent to prepare my total look. For a start, I choose the pair of shoes that I want to wear first, and then I will go on to match them with outerwear, the top and bottom, and then the matching accessories. Regarding bags, they are the least that I care about, and if I could, I would use a functional canvas bag every day. I am practical girl!”


COURTNEY TROP, USA

AGE: 30
CITY: Los Angeles
DOES: Founder of alwaysjudging.com
INSTAGRAM: @alwaysjudging

WHAT’S YOUR FAVOURITE PIECE IN THE H&M STUDIO COLLECTION?
“The grey structured blazer.”

IF YOU ONLY HAVE FIVE MINUTES TO GET READY. WHAT DO YOU DO?
“Wash my face, floss, brush my teeth, put sunblock and moisturiser on, then some lip balm, brush my hair and finally I comb my eyebrows.”

WHAT’S THE ONE ITEM WE’LL SEE YOU WEARING ALL THROUGH AUTUMN?
“I want a pair of the pointy high-heeled boots in a lower cut, not sure what colour I want yet!”

WHAT’S YOUR BIGGEST FASHION WEEK FAUX PAS?
“Not dressing weather appropriate.”

WHO ARE YOU FOLLOWING ON INSTAGRAM NOW THAT WE SHOULD ALL BE WATCHING?
@perirosenzweig – she takes and art directs photos of real people, and I’m really into the style she shoots right now. She just takes photos for fun, but she’s super talented!”


ELINA OLOFSSON, SWEDEN

AGE: 25
CITY: Stockholm, Sweden
DOES: Blogger at Styleby Magazine
INSTAGRAM: @eliinaolofsson

TELL US ABOUT YOUR STUDIO LOOK!
“I love the comfortable and cool boots. Also, the pearl details on the roll neck are amazing.”

WHAT IS YOUR MUST-HAVE NEW SEASON PIECE AND WHY?
“This season, I like to wear a lot of colour – mostly red and blue. Otherwise I’ll be wearing lots of oversized jackets, cute tops, wide straight-legged jeans and a pointy heel.”

WE’RE IN YOUR HOMETOWN STOCKHOLM. WHAT’S YOUR FAVOURITE SPOT IN THE CITY?
“I live in Södermalm, one of the central islands, which is definitely my favourite part of town. There are so many beautiful buildings, parks and cafés. In the evening, I love to walk around the park Vitabergsparken and look at the view.”

STOCKHOLM FASHION WEEK JUST WRAPPED. WHAT DO YOU LOVE ABOUT IT?
“It's such a wonderful atmosphere during fashion week. Everyone is happy and the whole city gets in such a festive mood! I love all the shows, and to go to parties with my friends.”

HOW DO YOU DESCRIBE YOUR BEAUTY LOOK? CAN YOU TAKE US THROUGH A TYPICAL MORNING OF GETTING READY?
“I've been trying to take better care of my skin lately. I use a cleanser and a moisturiser, plus an oil to avoid getting dry. I always opt for a little smoky eye, a bit of pink rouge, a bright lipstick and brushed eyebrows.”



H&M Studio arrives in selected stores and online on 14 September.

 

THE TEAM 

PHOTO: Oscar Meyer

STYLING: Ellen Pålsson Norberg

HAIR: Joanna Rask | Mikas Looks

MAKE-UP: Veronica Lindqvist | Mikas Looks

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