WATCH SUN IS SHINING HERE
Summer has officially started, and now we have an official song and video to go with it. Sun is Shining by Axwell /\ Ingrosso is out now.
Axwell /\ Ingrosso’s anthem Sun is Shining was first heard in H&Ms Summer Starts Now campaign. After weeks of waiting, the duo is releasing the song and its official video today, on June 12th. In the early process of making the video, the DJs wanted the lyrics to stand-alone and speak for themselves – and director Nicolas Caeyers brought the idea to life.
“The song releases such an amazing amount of energy and happiness in the chorus, which inspired me to have a tornado of lyrics flying through the city. If you watch this video in the morning, you should go through the rest of the day feeling fantastic. That was the idea”, says Nicolas Caeyers.
The lyrics became characters in the video – sending the clear message that summer is finally here – to everyone.
“Our stylist worked closely with H&M to get every single character in the video dressed just right: clean cut basic, with a summer touch, but neutral enough to keep that focus on the lyrics and the beautiful surroundings of Antwerp which were the main scenery of this film”, says Nicolas Caeyers.
The band have already headlined Coachella, Miami Ultra and Summerburst Sweden this year as well a 10 000 person sold out show in London.