Test-driving H&M BEAUTY

Four girls, one suite and an endless supply of new beauty products. This is blogger Hanna Stefansson’s diary from her 24-hour H&M Beauty try-out.


I left work early, met up with my three best friends and headed straight for Hotel Lydmar in Stockholm. H&M had filled the room with beauty products, and my friends and I went straight for the nail polishes. Since it’s autumn I like to wear a red or burgundy colour scheme, but my friends were a bit more valiant and tried out different metallic shades. The brushes were really good and it was so easy to apply the different polishes. I'm a bit of a nail enthusiast and I've tried a lot of brands. Honestly, they were so much better than we had expected.  

The products I used: Nail Polish – You Say Tomato, Nail Top Coat.


After a few hours of catching up – and eating, drinking, letting our nails dry – we started getting ready for the evening. I usually focus on either strong eyes or strong lips, but with unlimited access to new products, I went all in and smeared on eyeliner, blush, eye shadow and lipstick.

Two products that I got to try for the first time were the lip-scrub and lip-liner. The scrub removed all dry or scaly parts and made my lips really soft. Afterwards I applied the lip-liner, which made the lipstick really solid. This is something I’ll definitely continue using.

The products I used: Face Primer, compact foundation Soft Sand, bronzer Natural Bronze, powder blusher Apricot, dipliner, Eye Shadow Palette – Smoky Nudes, lip-scrub, lip-liner – Invisible touch, cream lipstick – Ablaze.


Our reservation was actually at 7 but we spent a little too much time getting our faces on, so before stepping out I backcombed my hair using the teasing brush and sprayed on some dry shampoo. Let’s just say it added some much-needed volume.

The products I used: In-Between Days Dry Shampoo and Teasing Brush.


After dinner we headed back to the hotel to give ourselves a late night spa session. We all removed the makeup and dried our faces and chose one facemask each. Since I had put a pretty heavy make on before dinner it was really refreshing to remove it and let the mask open up the pores. After 15 minutes, we removed the masks and went to bed.

The products I used: Face Mask – Dead Sea Mud.


I actually woke up pretty flawless after the facemask, and spent the first hour of the day eating breakfast together with my friends in the suite. After showering, I applied a salt water cream in my hair. I love a beachy look but feel most salt water sprays I’ve tried just dry out my hair. The cream was pretty perfect for that and gave my hair the exact texture that I’m looking for.

The products I used: Revelation shower oil, revelation body scrub, Hair primer spray, salt water cream, perfume oil, roll on.


My day with H&M Beauty is almost over. Before leaving for work I applied a simple makeup with blush, eyeliner and lipstick in a natural hue. I want my brows to look as big and bushy as possible, so I sometimes use dark eye shadow on my brows. There was one brown eye shadow shade that was perfect for me, so I put that on before running out the door for another day at work. Oh, I put a lipstick and a powder in my purse before I left – my T-zone tends to get a little shiny during the day. 

The products I used: Cream blusher – dusty rose, Eye Shadow Palette – Smoky Nudes, cream lipstick seashell, dipliner. 

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