KEVIN HART INTERPRETS DAVID BECKHAM
David Beckham is back with a new H&M collaboration. And this time, there’s two of him.
Two years ago he climbed, ran and swam across a whole neighborhood in Hollywood in a campaign film directed by Guy Ritchie. Last year, he did a follow-up were he swung around London after having been locked out of a photo studio. For this year’s campaign film for Modern Essentials selected by David Beckham, the global style icon has teamed up with superstar comedian Kevin Hart.
“I love to do something different with my campaigns with H&M. It gives me the chance to do something completely unexpected, and to break out of my comfort zone. We've done action scenes and big budget productions before, but I've never worked with a talented comedian before with H&M. Kevin was my number one choice, and I can't wait for everyone to see the result,” David Beckham tells H&M Life.
In the campaign film, Kevin Hart plays a method actor preparing to take on the role as David Beckham in an upcoming – and unfortunately fictional – film about the former football pro.
“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.
The full film premieres here on H&M Life on 28 September, and the collection Modern Essentials Selected by David Beckham lands online and in all H&M stores that sell menswear in early October.
”When H&M asked me to pick my favourite pieces from
theirModern Essentials collection, I was so excited because
they’re exactly the sort of pieces that I love to wear right now. I
love the traditions of menswear, and how they evolve over time. It's
great to see classic pieces with a fresh twist, like a new cut or
cloth, mixing together tailoring with more casual styles. Each piece
looks great on their own, and I can put them together in my own way,
to create my own personal style,” David Beckham tells H&M