NOV-B2-AL-WWWT1

WWWT: COMFORT COOL

This season, comfort meets fashion. Both street style stars and designers opt for a down-dressed, cool vibe. This is what we are wearing tomorrow.

Renowned stylist Robert Rydberg is one of the creative forces behind Contributor Magazine, together with photographer Magnus Magnusson. For H&M Life, their concept “What we are wearing tomorrow” offers a new and playful take on current trends. Hair by Kalle Eklund and makeup by Jeanette Törnqvist. Our models are Simon-Gassim, Ludvig and Axel.

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