India Mahdavi x H&M HOME: One colour is never enough
She’s known for her playful palettes and her impeccable style. The H&M HOME designer collab 2022 brings the colourful world of India Mahdavi — acclaimed interior designer and architect — into your everyday life.
For India Mahdavi, colour is a language. Her very own language.
Over the last 20 years, she has created an extensive collection of incredible interiors (you’ve probably seen her work in some of the most Instagrammed restaurants and boutiques of London, Paris and Tokyo).
Now, the signature style of India Mahdavi’s design will move into your home.
“With this collection, H&M HOME has offered me the opportunity to spread a joyful palette of colours on an international scale”, says India Mahdavi.
The collection focuses on artisanal knowledge and high-quality materials. The beautiful, crafted ceramics — patterned vases and tableware in vivid colourways — are all produced in Europe.
For the soft pieces of the collection — among them, a handwoven rug and a blanket in 100% merino wool — the Indian traditions of weaving and other textile crafts proved to be the perfect place for the production.
“India Mahdavi is the well-thought-of designer in bringing joy, optimism and colour to the world of interiors. We wanted to create a poetic and contemplative collection, focusing on crafted quality and joyful colours, and we can’t wait to introduce our customers to India’s impeccable sense of colour and design aesthetics”, says Evelina Kravaev-Söderberg, Head of Design and Creative at H&M HOME.
The India Mahdavi x H&M HOME collection is available on HM.com/home and in selected stores from 28 April.