Announcing the release of all Namie Amuro x H&M campaign images!

Namie AMURO X h&m full campaign images release today

On April 25, the long-awaited collaboration between Namie Amuro and H&M will finally launch! All looks for the campaign will be released in advance of the product launch.

In just seven days to the Namie Amuro x H&M launch, H&M is proud to reveal all campaign images featuring the edgy queen of J-pop herself.  Taken place at a studio in Tokyo against an artistic backdrop, Namie inspires fashion fans with her personal style in key pieces from H&M’s 2018 Resort Collection, such as classic stripe blazer, wrap dress in elegant floral print, exquisite floral kimono and off-shoulder dress, and mix-and-matching with this season’s essential accessories.  


Along with the campaign images, a set of black and white portraits capturing the true beauty of Namie are also released.  Shot by a film camera, the portraits were carefully selected by going through each and every frame from the film.  Available on April 25th during Golden Week, the campaign will be launched online and in the stores of Japan, Hong Kong, Taiwan and Macau. Stay tuned for more information to come.

#NamieAmuroxHM #安室奈美惠xHM

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