Namie Amuro x H&M
Namie Amuro, the queen of Japanese pop, fronts H&M’s 2018 Resort Collection.
After 25 years in music, just as Namie Amuro kicks off her farewell concert tour, the queen of J-pop surprised all her fashion fans again by collaborating with H&M as the face of the 2018 Resort Collection during Golden Week. Revealed is one campaign image of Namie in an exquisite silk printed kimono and a portrait of her with essential accessories. The resort collection features feminine and sophisticated silhouettes with updated tailoring. Elegant stripes and vibrant floral patterns are key. Featuring sky blue, the color palette for this season is light and relaxed. Available from April 25th, the collection will be launched online and in the stores of Japan, Hong Kong, Taiwan and Macau.