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ESSENTIALS QR CODES

New feature. Scan the unique QR code on your H&M ESSENTIALS garment. Your fast track to explore more.


How the QR codes work

Use your smartphone camera to scan the QR code found on your H&M ESSENTIALS garment. Then click the link in your camera window to learn more.


Get the full picture

This is your chance to get to know your everyday wear. Explore the full collection, the elevated qualities, and how to care for your H&M ESSENTIALS.


Repurchase your favourites at any time

The H&M ESSENTIALS is a continuous collection of timeless classics constructed to last. Available to repurchase season after season to keep your core wardrobe updated at all times.


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    • Football set - White/Deutschland/Red/Switzerland/Light blue/Argentina/Blue/Italia/Green/Goalie/Yellow/Brasil/Red/Portugal - 1
    • Football set - White/Deutschland/Red/Switzerland/Light blue/Argentina/Blue/Italia/Green/Goalie/Yellow/Brasil/Red/Portugal - 2

    Football set

    HK$199.00

    • Football set - Red/Switzerland/White/Deutschland/Light blue/Argentina/Blue/Italia/Green/Goalie/Yellow/Brasil/Red/Portugal - 1
    • Football set - Red/Switzerland/White/Deutschland/Light blue/Argentina/Blue/Italia/Green/Goalie/Yellow/Brasil/Red/Portugal - 2
    • Football set - Red/Switzerland/White/Deutschland/Light blue/Argentina/Blue/Italia/Green/Goalie/Yellow/Brasil/Red/Portugal - 3

    Football set

    HK$199.00

    • Bouclé waistcoat - Light blue/Checked/Cream - 1
    • Bouclé waistcoat - Light blue/Checked/Cream - 2
    • Bouclé waistcoat - Light blue/Checked/Cream - 3
    • Bouclé waistcoat - Light blue/Checked/Cream - 4

    Bouclé waistcoat

    HK$249.00

    • Linen-blend joggers - Light turquoise/Striped/White/Grey striped/Cream/Blue - 1
    • Linen-blend joggers - Light turquoise/Striped/White/Grey striped/Cream/Blue - 2

    Linen-blend joggers

    HK$129.00

    • Linen-blend joggers - White/Grey striped/Light turquoise/Striped/Cream/Blue - 1
    • Linen-blend joggers - White/Grey striped/Light turquoise/Striped/Cream/Blue - 2
    • Linen-blend joggers - White/Grey striped/Light turquoise/Striped/Cream/Blue - 3
    • Linen-blend joggers - White/Grey striped/Light turquoise/Striped/Cream/Blue - 4

    Linen-blend joggers

    HK$129.00

    • Wide culottes - Black/Beige/Navy blue/Cream - 1
    • Wide culottes - Black/Beige/Navy blue/Cream - 2
    • Wide culottes - Black/Beige/Navy blue/Cream - 3
    • Wide culottes - Black/Beige/Navy blue/Cream - 4
    • Wide culottes - Black/Beige/Navy blue/Cream - 5

    Wide culottes

    HK$249.00

    • Wide culottes - Beige/Black/Navy blue/Cream - 1
    • Wide culottes - Beige/Black/Navy blue/Cream - 2
    • Wide culottes - Beige/Black/Navy blue/Cream - 3
    • Wide culottes - Beige/Black/Navy blue/Cream - 4
    • Wide culottes - Beige/Black/Navy blue/Cream - 5
    • Wide culottes - Beige/Black/Navy blue/Cream - 6

    Wide culottes

    HK$249.00

    • Wide culottes - Navy blue/Black/Beige/Cream - 1
    • Wide culottes - Navy blue/Black/Beige/Cream - 2
    • Wide culottes - Navy blue/Black/Beige/Cream - 3
    • Wide culottes - Navy blue/Black/Beige/Cream - 4
    • Wide culottes - Navy blue/Black/Beige/Cream - 5

    Wide culottes

    HK$249.00

    • Regular Fit Resort shirt - Black/Dark beige - 1
    • Regular Fit Resort shirt - Black/Dark beige - 2
    • Regular Fit Resort shirt - Black/Dark beige - 3
    • Regular Fit Resort shirt - Black/Dark beige - 4
    • Regular Fit Resort shirt - Black/Dark beige - 5
    SUMMER 2025

    Regular Fit Resort shirt

    HK$229.00

    • Ribbed cotton dress - Black/Sport Games/White/Black striped/Black/Floral - 1
    • Ribbed cotton dress - Black/Sport Games/White/Black striped/Black/Floral - 2

    Ribbed cotton dress

    HK$59.00

    • Ribbed cotton dress - White/Black striped/Black/Sport Games/Black/Floral - 1
    • Ribbed cotton dress - White/Black striped/Black/Sport Games/Black/Floral - 2

    Ribbed cotton dress

    HK$59.00

    • Viscose-blend pyjamas - Cream/Dark brown/Light pink - 1
    • Viscose-blend pyjamas - Cream/Dark brown/Light pink - 2
    • Viscose-blend pyjamas - Cream/Dark brown/Light pink - 3
    • Viscose-blend pyjamas - Cream/Dark brown/Light pink - 4
    • Viscose-blend pyjamas - Cream/Dark brown/Light pink - 5
    • Viscose-blend pyjamas - Cream/Dark brown/Light pink - 6
    • Viscose-blend pyjamas - Cream/Dark brown/Light pink - 7

    Viscose-blend pyjamas

    HK$249.00

    • Two-strap sandals - Light beige/Black/Beige/Brown - 1
    • Two-strap sandals - Light beige/Black/Beige/Brown - 2
    • Two-strap sandals - Light beige/Black/Beige/Brown - 3

    Two-strap sandals

    HK$229.00

    • Two-strap sandals - Black/Light beige/Beige/Brown - 1
    • Two-strap sandals - Black/Light beige/Beige/Brown - 2
    • Two-strap sandals - Black/Light beige/Beige/Brown - 3

    Two-strap sandals

    HK$229.00

    • Necklace - Gold-coloured/White flowers - 1
    • Necklace - Gold-coloured/White flowers - 2

    Necklace

    HK$79.00

    5 g
    • Crinkled blouse - White/Floral/Light blue/White floral/White/Leopard print - 1
    • Crinkled blouse - White/Floral/Light blue/White floral/White/Leopard print - 2
    • Crinkled blouse - White/Floral/Light blue/White floral/White/Leopard print - 3
    • Crinkled blouse - White/Floral/Light blue/White floral/White/Leopard print - 4
    • Crinkled blouse - White/Floral/Light blue/White floral/White/Leopard print - 5
    • Crinkled blouse - White/Floral/Light blue/White floral/White/Leopard print - 6

    Crinkled blouse

    HK$159.00

    • Crinkled blouse - Light blue/White floral/White/Floral/White/Leopard print - 1
    • Crinkled blouse - Light blue/White floral/White/Floral/White/Leopard print - 2
    • Crinkled blouse - Light blue/White floral/White/Floral/White/Leopard print - 3
    • Crinkled blouse - Light blue/White floral/White/Floral/White/Leopard print - 4
    • Crinkled blouse - Light blue/White floral/White/Floral/White/Leopard print - 5
    • Crinkled blouse - Light blue/White floral/White/Floral/White/Leopard print - 6

    Crinkled blouse

    HK$159.00

    • Crinkled blouse - White/Leopard print/White/Floral/Light blue/White floral - 1
    • Crinkled blouse - White/Leopard print/White/Floral/Light blue/White floral - 2
    • Crinkled blouse - White/Leopard print/White/Floral/Light blue/White floral - 3
    • Crinkled blouse - White/Leopard print/White/Floral/Light blue/White floral - 4
    • Crinkled blouse - White/Leopard print/White/Floral/Light blue/White floral - 5
    • Crinkled blouse - White/Leopard print/White/Floral/Light blue/White floral - 6

    Crinkled blouse

    HK$159.00

    • Linen-blend shirt - Cream/Navy blue - 1
    • Linen-blend shirt - Cream/Navy blue - 2

    Linen-blend shirt

    HK$199.00

    • Linen-blend shirt - Navy blue/Cream - 1
    • Linen-blend shirt - Navy blue/Cream - 2

    Linen-blend shirt

    HK$199.00

    • Printed T-shirt - White/San Sebastián/White/New York/Dark brown/Croissant/Pink/New York/Green/The Hamptons/White/Fleuri/Dark grey/Cannes/Orange/Paris/Dark brown/Atelier/Dark red/Café Poésie/White/Le Marais/Peach pink/Malibu Running Club/White/Café Poésie - 1
    • Printed T-shirt - White/San Sebastián/White/New York/Dark brown/Croissant/Pink/New York/Green/The Hamptons/White/Fleuri/Dark grey/Cannes/Orange/Paris/Dark brown/Atelier/Dark red/Café Poésie/White/Le Marais/Peach pink/Malibu Running Club/White/Café Poésie - 2
    • Printed T-shirt - White/San Sebastián/White/New York/Dark brown/Croissant/Pink/New York/Green/The Hamptons/White/Fleuri/Dark grey/Cannes/Orange/Paris/Dark brown/Atelier/Dark red/Café Poésie/White/Le Marais/Peach pink/Malibu Running Club/White/Café Poésie - 3
    • Printed T-shirt - White/San Sebastián/White/New York/Dark brown/Croissant/Pink/New York/Green/The Hamptons/White/Fleuri/Dark grey/Cannes/Orange/Paris/Dark brown/Atelier/Dark red/Café Poésie/White/Le Marais/Peach pink/Malibu Running Club/White/Café Poésie - 4
    • Printed T-shirt - White/San Sebastián/White/New York/Dark brown/Croissant/Pink/New York/Green/The Hamptons/White/Fleuri/Dark grey/Cannes/Orange/Paris/Dark brown/Atelier/Dark red/Café Poésie/White/Le Marais/Peach pink/Malibu Running Club/White/Café Poésie - 5

    Printed T-shirt

    HK$79.00

    • 3-piece cotton set - Pink/Floral/Light blue/White/Yellow/Floral - 1
    • 3-piece cotton set - Pink/Floral/Light blue/White/Yellow/Floral - 2

    3-piece cotton set

    HK$159.00

    • 3-piece cotton set - Light blue/White/Pink/Floral/Yellow/Floral - 1
    • 3-piece cotton set - Light blue/White/Pink/Floral/Yellow/Floral - 2
    • 3-piece cotton set - Light blue/White/Pink/Floral/Yellow/Floral - 3

    3-piece cotton set

    HK$159.00

    • Ankle socks - Yellow/Suns/White/Dinosaurs/Turquoise/Leopards - 1
    • Ankle socks - Yellow/Suns/White/Dinosaurs/Turquoise/Leopards - 2
    • Ankle socks - Yellow/Suns/White/Dinosaurs/Turquoise/Leopards - 3

    Ankle socks

    HK$79.00

    • Ankle socks - White/Dinosaurs/Yellow/Suns/Turquoise/Leopards - 1
    • Ankle socks - White/Dinosaurs/Yellow/Suns/Turquoise/Leopards - 2
    • Ankle socks - White/Dinosaurs/Yellow/Suns/Turquoise/Leopards - 3

    Ankle socks

    HK$79.00

    • Cotton resort shirt - White/Enjoy/Bright blue/Resort Club/Cream/Amalfi - 1
    • Cotton resort shirt - White/Enjoy/Bright blue/Resort Club/Cream/Amalfi - 2
    • Cotton resort shirt - White/Enjoy/Bright blue/Resort Club/Cream/Amalfi - 3
    • Cotton resort shirt - White/Enjoy/Bright blue/Resort Club/Cream/Amalfi - 4
    • Cotton resort shirt - White/Enjoy/Bright blue/Resort Club/Cream/Amalfi - 5
    • Cotton resort shirt - White/Enjoy/Bright blue/Resort Club/Cream/Amalfi - 6

    Cotton resort shirt

    HK$129.00

    • Cotton resort shirt - White/Outer Shores/White/Black striped - 1
    • Cotton resort shirt - White/Outer Shores/White/Black striped - 2
    • Cotton resort shirt - White/Outer Shores/White/Black striped - 3
    • Cotton resort shirt - White/Outer Shores/White/Black striped - 4
    • Cotton resort shirt - White/Outer Shores/White/Black striped - 5
    • Cotton resort shirt - White/Outer Shores/White/Black striped - 6

    Cotton resort shirt

    HK$159.00

    • Shoulder bag - Burgundy - 1
    • Shoulder bag - Burgundy - 2
    • Shoulder bag - Burgundy - 3
    • Shoulder bag - Burgundy - 4

    Shoulder bag

    HK$349.00

    • Sweatshirt - Light yellow/Bonjour/White/Bows - 1
    • Sweatshirt - Light yellow/Bonjour/White/Bows - 2

    Sweatshirt

    HK$129.00

    • Crossbody bag - Dark beige - 1
    • Crossbody bag - Dark beige - 2
    • Crossbody bag - Dark beige - 3
    • Crossbody bag - Dark beige - 4
    • Crossbody bag - Dark beige - 5
    • Crossbody bag - Dark beige - 6

    Crossbody bag

    HK$199.00

    • Oval sunglasses - Brown/Tortoiseshell-patterned/Burgundy/Black/Orange/Tortoiseshell pattern/Brown - 1
    • Oval sunglasses - Brown/Tortoiseshell-patterned/Burgundy/Black/Orange/Tortoiseshell pattern/Brown - 2
    • Oval sunglasses - Brown/Tortoiseshell-patterned/Burgundy/Black/Orange/Tortoiseshell pattern/Brown - 3
    • Oval sunglasses - Brown/Tortoiseshell-patterned/Burgundy/Black/Orange/Tortoiseshell pattern/Brown - 4
    • Oval sunglasses - Brown/Tortoiseshell-patterned/Burgundy/Black/Orange/Tortoiseshell pattern/Brown - 5

    Oval sunglasses

    HK$99.00

    • Oval sunglasses - Burgundy/Brown/Tortoiseshell-patterned/Black/Orange/Tortoiseshell pattern/Brown - 1
    • Oval sunglasses - Burgundy/Brown/Tortoiseshell-patterned/Black/Orange/Tortoiseshell pattern/Brown - 2
    • Oval sunglasses - Burgundy/Brown/Tortoiseshell-patterned/Black/Orange/Tortoiseshell pattern/Brown - 3

    Oval sunglasses

    HK$99.00

    • Oval sunglasses - Black/Brown/Tortoiseshell-patterned/Burgundy/Orange/Tortoiseshell pattern/Brown - 1
    • Oval sunglasses - Black/Brown/Tortoiseshell-patterned/Burgundy/Orange/Tortoiseshell pattern/Brown - 2
    • Oval sunglasses - Black/Brown/Tortoiseshell-patterned/Burgundy/Orange/Tortoiseshell pattern/Brown - 3

    Oval sunglasses

    HK$99.00

    • Oval sunglasses - Orange/Tortoiseshell pattern/Brown/Tortoiseshell-patterned/Burgundy/Black/Brown - 1
    • Oval sunglasses - Orange/Tortoiseshell pattern/Brown/Tortoiseshell-patterned/Burgundy/Black/Brown - 2
    • Oval sunglasses - Orange/Tortoiseshell pattern/Brown/Tortoiseshell-patterned/Burgundy/Black/Brown - 3

    Oval sunglasses

    HK$99.00

    • Oval sunglasses - Brown/Brown/Tortoiseshell-patterned/Burgundy/Black/Orange/Tortoiseshell pattern - 1
    • Oval sunglasses - Brown/Brown/Tortoiseshell-patterned/Burgundy/Black/Orange/Tortoiseshell pattern - 2

    Oval sunglasses

    HK$99.00

    • Blue light glasses - Brown/Tortoiseshell-patterned/Black/Beige/Tortoiseshell pattern/Burgundy - 1
    • Blue light glasses - Brown/Tortoiseshell-patterned/Black/Beige/Tortoiseshell pattern/Burgundy - 2
    • Blue light glasses - Brown/Tortoiseshell-patterned/Black/Beige/Tortoiseshell pattern/Burgundy - 3
    • Blue light glasses - Brown/Tortoiseshell-patterned/Black/Beige/Tortoiseshell pattern/Burgundy - 4

    Blue light glasses

    HK$129.00