Our cotton explained
Organic cotton
Organic cotton needs 62% less energy and 91% less water usage compared to conventional cotton. It’s grown without chemical pesticides or fertilisers and contains no genetically modified organisms (GMOs). This leads to improved soil condition, lower greenhouse gas emissions, stronger biodiversity and better health among the cotton growers. It’s better for you, the farmers and the environment. We’re the world’s biggest users of organic cotton!
Cotton sourced through the Better Cotton programme
We are committed to improving cotton farming practices globally with Better Cotton, a non-profit organization training cotton farmers to use water efficiently, care for natural habitats, reduce the use of harmful chemicals and respect workers’ rights. This type of cotton is sourced via a system of mass balance, meaning cotton from Better Cotton farmers may be mixed with conventional cotton in the manufacturing process. Cotton from this programme is therefore not physically traceable to end products. But, by sourcing Better Cotton, we fund a global initiative to enable their training to reach more farmers and have a more profound impact.
