H&M SUPPORTS WWF
H&M is teaming up with WWF for a wild fashion collection! These garments highlight our love for wildlife and the planet — and what's more, 10% of the sales price will go to WWF.
"The latest in fashion and sustainability meet when WWF and H&M
combine powers to help save our planet. The WWF collection gives our
young fashionistas their favourite animal illustrations to wear with
pride and style, all while contributing to the preservation and
protection of our wildlife by supporting WWF in their work.
Together, change is possible."
FUN FACTS ABOUT THE SPECIES
HOW YOU CAN CARE FOR THE PLANET
Continue the mission! Your purchase of garments from the WWF and H&M collaboration is just the start when it comes to helping the planet. We’ve gathered some sustainable pro tips for a wardrobe that will last longer.
WASH WHEN DIRTY
Only do laundry when you need to! An alternative is to hang your clothes inside-out on a hanger and air them. If they're stained, remove it manually — you needn’t wash the whole thing just because of a tiny mark.
KEEP IT COOL
The colder the better, at least when it comes to washing temperatures. Washing at 60 degrees requires double the energy needed for a 30-degree programme, so choose wisely — and you can save on your energy bill too.
Although no one can argue that the tumble dryer is very convenient, drying your garments on a washing line or clothes horse is a whole lot better for the environment.
DO THE HOMEWORK
"All clothes from the brands within the H&M group are marked
with the Clevercare label. Go to Clevercare for more information and
advice on how to make your clothes last longer.
WWF has great tips on how you can take action for our planet in your daily life"
HOW WWF AND H&M COLLABORATE
"H&M and WWF are working together in a long-term partnership focused on water stewardship, climate action and sustainability strategy – aiming to make the fashion industry more sustainable and kinder to our planet."
“This partnership enables H&M to explore future possibilities and address two of our main sustainability challenges, climate and water, in a constructive way. Simultaneously we’re aiming to influence our industry to move in the same direction. The partnership will showcase to other companies that taking on sustainable business practices is fundamental for future business success.”
Cecilia Brännsten, Environmental Sustainability Manager H&M group
Learn about the long-term partnership between WWF and H&M.
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