MOSCHINO [tv] H&M: See the full collection
This year's most sought-after drop is upon us.
Cartoons, shiny metallics, over-the-top accessories, and an array of statement-making prints. It's finally MOSCHINO season at H&M. After the spectacular announcement at Jeremy Scott's annual Coachella bash back in April, it's been a long five months of compact silence from the two brands. That changes today when the lookbook – lensed by Marcus Mam and styled by Carlyne Cerf de Dudzeele – is released to the world.
"Like all my collections, it’s humour meets haute couture meets the street. That’s been a hallmark of my work for MOSCHINO, and I want to continue to explore that with this collection. For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh, even though we include some winks, some hints from the past," Scott revealed about the collection after the collaboration was announced through a video call between Scott and supermodel Gigi Hadid.
The lookbook and collection will leave no MOSCHINO and Jeremy Scott enthusiast disappointed. Showing the positivity, love and diversity that's at the heart of the collection, Scott gathered his family of friends to present the hotly anticipated line.
“Whenever I design, I think about my friends. The MOSCHINO [tv] H&M lookbook is like a party; celebrating the fun, the pop, the creativity and the energy of the people and the collection,” says Jeremy Scott.
Wearing the high energy MOSCHINO [tv] H&M collection, with all of MOSCHINO’s pop glamour, street attitude and humour are, among others, Aquaria – winner of RuPaul’s Drag Race season 10; Amiaya – twins and influencers Aya and Ami; Sakura Bready – Jeremy Scott’s assistant at MOSCHINO and Pablo Olea – Jeremy’s best friend and Head of Global PR and Communications of MOSCHINO.
“I love how Jeremy captures the spirit of MOSCHINO [tv] H&M in the lookbook. This is a loud and proud collection for everyone to share in the fun, no matter who you are or where you are from,” says Ann-Sofie Johansson, H&M’s creative advisor.
See the full lookbook here. The MOSCHINO [tv] H&M collection will be sold online and in selected stores from 8 November.