Erika Boldrin takes H&M Studio to Milan

The Italian style star nails the Fashion Week look in three different outfits from H&M Studio SS18.

When it comes to style, no one does it better than the Italians. Right now, Milan Fashion Week is in full swing, and the streets display innovative, out-of-the-box and on-trend fashion. Erika Boldrin started the week in not one, but three H&M Studio outfits – from a colour-blocked set to a romantic monochrome white look to a timeless and weather-proof trench. We caught up with the blogger and fashion influencer in-between shows. 


TELL US ABOUT YOUR H&M STUDIO LOOKS!
"I wore three very different styles. The colour-blocked jumper paired with green trousers (which I think will be a new trend), a romantic all-white look, and finally the black trench, which I feel is very strong and elegant."

DO YOU HAVE A FAVOURITE PIECE?
"The trench coat, it's a passe-partout."

IT’S MILAN FASHION WEEK. WHAT ARE YOU MOST EXCITED ABOUT?
"I love all the shows during Milan Fashion Week. I love Italian style and the brands that we have here. I can't wait to see the new trends that the brands will present to us."

YOU HAVE A PACKED SCHEDULE DURING FASHION WEEK. WHAT SNACKS DO YOU BRING WITH YOU TO LAST THROUGH THE DAY?
"I'm vegan, so for me it’s not easy to eat in every restaurant, especially during fashion week where I have so little time to eat! I usually bring some fruit, raw bars that I make myself, and a lot of green juices."

HOW MANY TIMES PER DAY DO YOU CHANGE YOUR OUTFIT?
"A few years ago, I would change two or three times a day, but now I prefer to just wear one very cool outfit. Changing multiple times each day is so stressful because you have to go back home or to the hotel every time."

ARE THERE ANY NEW STREET STYLE TRENDS YOU’VE SPOTTED THAT YOU’RE EAGER TO TRY?
"Maybe I'll try pairing colourful socks with a skirt!"

HOW DO YOU DESCRIBE YOUR BEAUTY LOOK? CAN YOU TAKE US THROUGH A TYPICAL MORNING OF GETTING READY?
"My beauty look is natural and I don’t like to have too much makeup on. I only use foundation, mascara and a few other things. My routine changes depending on what I’m doing, for example during fashion week I use more hydrating masks."

WHAT’S THE ONE ITEM YOU’LL BE WEARING ALL THROUGH SPRING?
"I think it'll be a trench coat!"


H&M Studio SS18 will be presented in full at Paris Fashion Week on 28 February. 

 

ERIKA’S FAVOURITE ...

… SPOT IN MILAN: Macha Cafe and Soulgreen. 

… SHOW AT MFW: Prada.

… BEAUTY PRODUCT: Foundation.

… PUMP UP SONG: A Sky Full of Stars by Coldplay.

SHOP THE STORY
Back to feed
Back to top