Skate-and-surf inspired summer collection

Skate-and-surf inspired summer collection

A celebration of empowerment, fronted by members of Black Girls Skate

Fronted by Emily Williams and Jhanaiya Smith-Butler from Black Girls Skate, together with Camryn Silva, we have created a collection influenced by the lifestyle of skaters and surfers. Black Girls Skate is a non-profit organization devoted to creating equity, visibility and safety for all skaters who identify as women and/or non-binary, black, African or of colour. The campaign celebrates freedom, empowerment and togetherness by lifting members of Black Girls Skate and giving them a place to share their individual stories.

WHAT DOES FASHION MEAN TO YOU?
"Fashion always seemed out of reach to me because of how I used to struggle with my identity growing up. It was always something that upset me up until recently when I stopped caring what people thought."

— Camryn Silva, @its.pebbless

YOU'RE AN AMBASSADOR FOR BLACK GIRLS SKATE. WHAT DOES THAT MEAN TO YOU? 
"Being an ambassador for Black Girls Skate is one of the most important things in my life. As a black girl, I started skating in a world where I didn’t see myself in any skate magazines or any ads; no one looked like me. Skateboarding is a white male-dominated sport and to be a black girl standing on a skateboard is already making a statement. Black Girl Skate is bringing a sense of community and being ABLE to let the next generation of women feel powerful and infinite. Skateboarding is for everyone. Being an ambassador for Black Girl Skate kind of makes me that person for other people. And that’s honestly so surreal. Inspiring people is the inspiration itself."

— Emily Williams, @emilyfuckingwilliams

HOW DID YOU GET INTO SKATING?
"I started skating because everyone around me, who were boys, skated. I was never a girl too comfortable in my body, so hanging out with girls pressured me to look like something I wasn’t comfortable with. I was a tomboy, and all the guys I knew skated, so I gave it a shot, and I haven’t put my board down since!"

WHAT IMPACT HAS SKATEBOARDING HAD ON YOUR LIFE? 
"Skateboarding has largely impacted my future. Before skating, I am a humanitarian trying to change the world, starting by ending poverty and houselessness in the Bronx. From the support that I’ve garnered through skating, I've been able to raise money for food drives, park clean-ups, and clothing drives to give back to the community. My biggest supporters are skaters. They’ll skate 4 boroughs with suitcases on their backs to bring me supplies I didn’t even ask for because we believe in each other and support one another’s dreams."

— Jhanaiya Smith-Butler, @jhanaiyaa

WHAT'S THE FIRST AND MOST IMPORTANT RULE WHEN SKATING? 
"The first and most important rule when skating is never be afraid to fail. Even the greatest skaters fall every single day. And this is a lesson you can bring into other parts of your life as well. Whatever you want to do in life you’re going to have some fails. And sometimes they’ll be some really bad ones. But if you really want that dream trick, or that dream job, or whatever it is, you’ll get back up, brush yourself off and keep pushing. That’s what makes someone a great skater."

— Emily Williams, @emilyfuckingwilliams

WHAT'S THE BIGGEST MISCONCEPTION PEOPLE HAVE ABOUT SKATING? 
"The biggest misconception people have when it comes to skateboarding is that you have to be good and progress as fast as possible. You won’t enjoy it if you're always trying to one up someone and prove your worth. That’s exhausting."

— Camryn Silva, @its.pebbless

The collection is out in selected stores and online on May 12*.

*Local launch dates may vary due to the Suez Canal blockage.

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