SAMMI CHENG ON HER STYLE JOURNEY
Last night, Sammi Cheng made a surprise performance at the opening of H&M’s new Hong Kong flagship store. We asked the Cantopop queen to guide us through her style journey and let us in on her beauty secrets.
Today October 30, H&M’s biggest store in Asia opens its doors in the luxurious Causeway Bay District in Hong Kong. The new flagship store is divided over four floors and covers an area of over 4,300 m².
To celebrate the launch, H&M arranged an exclusive VIP event last night, with a special surprise: Sammi Cheng live on stage. The Cantopop queen performed some of her biggest hits to a wowed audience. Afterwards, the singer took time to talk to H&M Life about the performance, her style journey and her favourites from the Balmain X H&M collection.
YOU WERE THE SURPRISE PERFORMER AT LAST NIGHT’S EVENT – WERE YOU EXCITED ABOUT THE PERFORMANCE?
“I had been highly anticipating the VIP night to come! H&M has been very well-received and appreciated by the public, and I am very honoured to be the guest performer of their event yesterday night.”
YOU WORE AN OUTFIT FROM BALMAIN X H&M ON STAGE – WHAT IS YOUR FAVOURITE PIECE FROM THE COLLECTION?
“Other than the outfit I wore on stage, I also like the black velvet top and trousers from the Balmain x H&M collection; the shoulder silhouette is cool, noble and stylish.”
Always dress in your own personal style: Never be afraid to show your true character and vision in fashion.
TELL US ABOUT THE DIFFERENCE BETWEEN YOUR “ON STAGE STYLE” AND YOUR “EVERYDAY STYLE”!
“When I am on stage, I prefer to wear glittering outfits or garments that highlight my silhouette. On an everyday basis, I am quite daring in terms of mix-and-matching; I can be completely feminine or will sometimes pull off a unisex look. I am also particularly fond of the bonding of rigid and soft fabrics, which suggest a sense of contrast but at the same time, go very well together.”
COULD YOU SHARE SOME OF YOUR BEAUTY SECRETS?
“Always dress in your own personal style: Never be afraid to show your true character and vision in fashion.”
IS THERE ANY LOOK YOU’VE HAD (HAIR OR STYLE) DURING YOUR CAREER THAT MAKES YOU GO “WHAT WAS I THINKING?”
“(Haha!) Nope. Be it good or bad, they are all valuable journeys to me.”
HAS FINDING YOUR OWN STYLE BEEN A JOURNEY?
“Through the process of discovering my body figure, and fitting into the various styles of different fashion brands, it inspires me to discover a better self. The whole journey of finding my own style is a fun and interesting one.”
DID YOU ALWAYS KNOW YOU WANTED TO WORK WITH MUSIC AND BE A PERFORMER?
“Maintaining a work-life balance is very important. In terms of work, I always strive to be creative and motivated; outside of work, I am passionate about all my hobbies. All in all: love what you do.”
H&M’s new flagship store opens today, October 30, in the Hang Lung Centre in Causeway Bay.